What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Data Management Platform Capabilities
Advertisement Reporting
Ad Verification
Audience Identification
Walled Garden Placement
Asset Classification
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Vendor Support
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
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Mediaocean Videos
Welcome to the World of Mediaocean
The Mediaocean Current: 2025 Advertising Outlook
Mediaocean Reviews
Brittany F.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Apr 2025
Streamlined and Reliable for Campaign Management
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
End to end Workflow integration, industry standard for traditional media, financial controls, vendor and partner connectivity, and legacy adoption across holding companies.
What is your favorite aspect of this product?
It's seamless integration between media planning, buying, and financial reconciliation.
What do you dislike most about this product?
The interface can feel outdated and clunky, making it less intuitive and slower to navigate compared to more modern platforms.
What recommendations would you give to someone considering this product?
Invest in proper onboarding and training, leverage its integrations, and use it as a single source of truth.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ojasvi P.
- Role: Industry Specific Role
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2024
Important tool for media planning & finance Prisma
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Have not tried other similar products.
What is your favorite aspect of this product?
The Setup. Easy to setup campaigns, packages, placements and budgets.
What do you dislike most about this product?
The limitation to not able to change budget when the month is reconciled on actualized.
What recommendations would you give to someone considering this product?
A nice tool for large advertising companies to keep plan, track campaign budgets on a granular level.
Pros
- Respectful
- Efficient Service
- Inspires Innovation
- Caring
Nidhi S.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2026
Heavy media billing made easy in Mediaocean,
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
We had a very cluttered environment with local trackers and SAP modules and decided to get Mediaocean in place as it has embedded GST compliance in our media buying process. This approach is developed specifically for the agency double-entry bookkeeping environment with no need to perform endless custom schema mapping in general databases. The centralized licensing nature of the structure also addressed our security auditing concerns for our region because of the ability to restrict access for users' budgets by IP address in a specific IP range in our Gurgaon office.
What is your favorite aspect of this product?
Our matching process with invoices is almost entirely automated using the Prisma module, and it reduced the time that five days took monthly to one afternoon.Our monthly invoice-matching process was reduced to one afternoon from five days, due to the Prisma module handling all our automated reconciliation cycles. Direct API connections with major programmatic exchanges means that we can get the pacing data right into our billing sheets without having to manually export the CSV files every morning.
What do you dislike most about this product?
The web client has a size equivalent of 2 files of each satellite.The size of the web client is very massive and it lags terrible on our home broadband in Noida, and Gurgaon now and again during Hybrid working days. When running multi million row campaign exports, it consumes Chrome RAM on a fast pace.
What recommendations would you give to someone considering this product?
For the multi-million dollar agency companies looking to ensure they have strong and well documented financial controls across many markets, this is the platform for you. If you're in a small boutique creative shop with a small flat-rate business there is no point even bothering with it because it is quite a learning curve and you need to invest a lot of money to get it up and running.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Client Friendly Policies
