What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMediaocean Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mediaocean.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Data Management Platform Capabilities
Walled Garden Placement
Asset Classification
Audience Identification
Vendor Capability Ratings
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...
The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
The Mediaocean Current: 2025 Advertising Outlook
Mediaocean Reviews
Haley M.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Aug 2025
Helpful with billing process
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Not sure, I haven't used other products
What is your favorite aspect of this product?
Process is straight forward. Training was helpful
What do you dislike most about this product?
The UI of the platform could be updated. Interface is slow and glitchy sometimes.
What recommendations would you give to someone considering this product?
Good for invoicing however speed and flexibility is a little limiting.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Respectful
Cons
- Less Performance Enhancing
Andres S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2025
Centralized platform for advertising campaigns
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Mediaocean’s Prisma is the industry’s go-to backbone for managing the entire ad lifecycle--from planning and buying to reporting and finance—all in one place. Its neutral integrations with DSPs, ad servers, and verification tools make it uniquely flexible, while automation at scale saves global agencies time and money. The interface can feel dated, but for enterprise advertisers, Prisma is the trusted standard.
What is your favorite aspect of this product?
The best thing about Prisma is its all-in-one power—you can plan, buy, track, and reconcile across every channel without juggling a dozen platforms. It’s the single source of truth that keeps massive ad operations running smoothly.
What do you dislike most about this product?
What I dislike most about Prisma is its clunky, outdated interface and steep learning curve. It’s powerful, but not exactly user-friendly.
What recommendations would you give to someone considering this product?
Great for large, complex ad operations. Just be ready to train your team and live with a clunky UI.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Effective Service
Matthew B.
- Role: Operations
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Highly reliable and effective software
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Highly integrated system that covers all aspects of the media buying process. The system is constantly under development with regular releases of new functionality. Mediaocean also support their products use with a very high level of industry knowledge and experience.
What is your favorite aspect of this product?
Consistency across the product range and ease of access for users.
What do you dislike most about this product?
User set up is very complicated and outdated. Too many records and screens used to add basic records.
What recommendations would you give to someone considering this product?
To take advantage of the training and support offered. The system is complicated by very effective when used correctly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
