Matomo

What differentiates Matomo from other similar products?

I don't have much experience with other analytical tools, however what differentiates Matomo from other SaaS products is definitely the approach to customers. Matomo specialists are very supportive and helpful, I always feel taken care of, whenever I reach out to the support team. I appreciate the fact that Matomo organizes Matomo Camps and provides learning and improvement possibilities for free. I'm super excited for this year's edition!

What is your favorite aspect of this product?

I love having all reports in one place, and the fact that I have the freedom to customize what I'm tracking, and customize multiple dashboards according to my needs.

What do you dislike most about this product?

Some terms are a bit engimatic, I wish they were explained in a clear way. I also wish there were more tutorials available providing more complex examples than the ones currently available. I know how to do the easy things now, the more complex ones are a challenge, and all I can do is learn by trials and errors or reach out to support.

What recommendations would you give to someone considering this product?

It's a great alternative to Google Analytics, especially if you want to obey the European data protection laws. The learning curve may seem steap for beginners, but if you have some experience with other analytical tools, it should be easy to learn. What is great, is that you can fully adjust Matomo to serve your needs.

What differentiates Matomo from other similar products?

Matomo has two big avantages : it is privacy-friendly (visitors data isn't shared with anyone else) and it's very cost effective (only hosting) if we use the main features.

What is your favorite aspect of this product?

Matomo is GDPR compliant and very easy to implement.

What do you dislike most about this product?

The main issue I have with Matomo is that a lot of features need to pay a subscription and the prices are very high for a small company.

What recommendations would you give to someone considering this product?

If you are concerned by data privacy and the respect of your visitors / customers data, go for Matomo.

What differentiates Matomo from other similar products?

Its positive impact and attention to ethical aspects are what truly differentiate Matomo from other analytics tools. Its commitment to privacy, user data protection, and sustainability make it stand out in the digital landscape.

What is your favorite aspect of this product?

The ability to gather comprehensive and ethically-sourced user data while ensuring user privacy and compliance with regulations like GDPR

What do you dislike most about this product?

The data visualization capabilities need enhancement to make insights more accessible and actionable.

What recommendations would you give to someone considering this product?

I highly recommend Matomo for organizations looking to align their digital tools with ethical standards and environmental sustainability. Ensure your IT and business teams are prepared to leverage its full potential, considering its unique approach to data privacy and compliance. The initial setup might require careful planning, but the long-term benefits are worth the effort.