This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)

MarketMuse by Siteimprove

MarketMuse

Composite Score

7.0 /10

CX Score

6.7 /10

22 Reviews Write a Review

What is MarketMuse?

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

MarketMuse won the following awards in the Search Engine Optimization category

Filter By

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

2 Top Rated Features

2024

MarketMuse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MarketMuse.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

89 Plan to Renew

74 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MarketMuse?

5% Negative

9% Neutral

86% Positive

Pros

Respectful
Efficient Service
Performance Enhancing
Enables Productivity

Cons

Vendor's Interest First
Under Delivered

Feature Ratings

Average 83

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Analytics and Reporting

Auditing

Alerts

Holistic Visibility Tracking

Keyword Research

Rank Tracking

Local SEO

Backlink Tools

Vendor Capability Ratings

Average 80

Ease of Implementation

Ease of IT Administration

Vendor Support

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

MarketMuse Reviews

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Oct 2023

It has great potential

Likeliness to Recommend

6 /10

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Cons

Inhibits Innovation
Vendor's Interest First
Under Delivered

Ravi C.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Very efficient tool for marketers.

Likeliness to Recommend

8 /10

What differentiates MarketMuse from other similar products?

The features to research the serp and compitition analysis is something I really use and find helpful.

What is your favorite aspect of this product?

Compitition analysis

What do you dislike most about this product?

User interface

What recommendations would you give to someone considering this product?

If they are into market research and serp analysis, they should definitely try.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Less Friendly Negotiation

Lindsay R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Unreliable and difficult to use

Likeliness to Recommend

1 /10

What differentiates MarketMuse from other similar products?

I was really excited about the potential of using Market Muse to help me develop smart outlines for my content, but unfortunately, the results it delivered were simply relevant to my topics.

What is your favorite aspect of this product?

Keyword research

What do you dislike most about this product?

Unfortunately, this product investment was a big dud for us. I was hoping that the SEO optimization and outline development aspect would help me create outlines for content that were aligned with my topic and keyword efforts and quite simply, it was not. The process tax for using Market Muse made it not worth it to me. My freelancers told me it often crashed for them when they were trying to use the optimize tool. I also found the platform to me unreliable. Thankfully for us, it never resulted in a significant loss of content, but it's not worth it.

What recommendations would you give to someone considering this product?

To be fair, it has been over a year since I used the platform, so there's a chance they've made significant improvements, but that's what it would take to get me to ever consider this product again. My recommendation for others, based on my experience, would be to keep looking.

Pros

Caring
Continually Improving Product
Efficient Service
Respectful

Cons

Less Reliable
Less Performance Enhancing
Less Productive

How We Deliver

Events

MarketMuse

What is MarketMuse?

Company Details

Need Assistance?

Awards & Recognition

MarketMuse Ratings

86 Likeliness to Recommend

1 Since last award

89 Plan to Renew

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+75 Net Emotional Footprint

How much do users love MarketMuse?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

MarketMuse Reviews

It has great potential

Likeliness to Recommend

Pros

Cons

Ravi C.

Very efficient tool for marketers.

Likeliness to Recommend

Pros

Cons

Lindsay R.

Unreliable and difficult to use

Likeliness to Recommend

Pros

Cons

Title

1
Since last award

Feature Ratings

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Analytics and Reporting

Auditing

Alerts

Holistic Visibility Tracking

Keyword Research

Rank Tracking

Local SEO

Backlink Tools

Vendor Capability Ratings

Ease of Implementation

Ease of IT Administration

Vendor Support

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement