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MarketMuse by Siteimprove

MarketMuse

Composite Score

7.0 /10

CX Score

6.7 /10

22 Reviews Write a Review

What is MarketMuse?

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

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Awards & Recognition

MarketMuse won the following awards in the Search Engine Optimization category

Filter By

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

2 Top Rated Features

2024

MarketMuse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MarketMuse.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

89 Plan to Renew

74 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MarketMuse?

5% Negative

9% Neutral

86% Positive

Pros

Respectful
Efficient Service
Performance Enhancing
Enables Productivity

Cons

Vendor's Interest First
Under Delivered

Feature Ratings

Average 83

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Analytics and Reporting

Auditing

Alerts

Holistic Visibility Tracking

Keyword Research

Rank Tracking

Local SEO

Backlink Tools

Vendor Capability Ratings

Average 80

Ease of Implementation

Ease of IT Administration

Vendor Support

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

MarketMuse Reviews

Alina B.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Easy to Use, but Needs Some Tweaks

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

It is very easy to use with very little instruction.

What is your favorite aspect of this product?

I love that it compares your keyword usage to others and gives you a target.

What do you dislike most about this product?

It doesn't count keywords that are plural.

What recommendations would you give to someone considering this product?

Use it mostly for keyword suggestions and auditing.

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Victoria H.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Brilliant for optimising content, but expensive!

Likeliness to Recommend

8 /10

What differentiates MarketMuse from other similar products?

It has a very user-friendly interface and effective training and support.

What is your favorite aspect of this product?

It's easy to examine your existing published content as well as create new content within the application that is optimised for your particular keyword or phrase. Being able to see the top pages currently ranking for a term allows you to get an idea of what is performing best and you can use that to improve your piece of content.

What do you dislike most about this product?

The paid plans are very expensive. This is the only reason I don't use MarketMuse daily anymore.

What recommendations would you give to someone considering this product?

Make the most of the training videos they share as well as keep in contact with your assigned product manager regularly as they have lots of extra tips and tricks to help you get the most out of their tools.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor's Interest First
Under Delivered

Estefania G.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Great content tool to write SEO optimised pieces

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

MarketMuse is a great content tool for writers and marketers who want to create SEO-optimised pieces without the struggle of doing the time-consuming research and with great tips on how to improve.

What is your favorite aspect of this product?

the keyword analysis that allows me to create good content

What do you dislike most about this product?

nothing in particular

What recommendations would you give to someone considering this product?

get it if you are looking for a good solution that doesn't take half of your budget

Pros

Reliable
Performance Enhancing
Helps Innovate
Continually Improving Product

How We Deliver

Events

MarketMuse

What is MarketMuse?

Company Details

Need Assistance?

Awards & Recognition

MarketMuse Ratings

86 Likeliness to Recommend

1 Since last award

89 Plan to Renew

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+75 Net Emotional Footprint

How much do users love MarketMuse?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

MarketMuse Reviews

Alina B.

Easy to Use, but Needs Some Tweaks

Likeliness to Recommend

Pros

Victoria H.

Brilliant for optimising content, but expensive!

Likeliness to Recommend

Pros

Cons

Estefania G.

Great content tool to write SEO optimised pieces

Likeliness to Recommend

Pros

Title

1
Since last award

Feature Ratings

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Analytics and Reporting

Auditing

Alerts

Holistic Visibility Tracking

Keyword Research

Rank Tracking

Local SEO

Backlink Tools

Vendor Capability Ratings

Ease of Implementation

Ease of IT Administration

Vendor Support

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement