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MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.2 /10
Category
MailerLite
8.9 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

4% Negative
4% Neutral
92% Positive

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Segmentation

88

Dynamic Content

88

Email Templates

87

A/B Testing

86

Campaign Management

86

Contact Database

85

Mobile Optimized

85

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Ease of Data Integration

87

Ease of IT Administration

86

Quality of Features

86

Ease of Customization

86

Usability and Intuitiveness

86

Business Value Created

85

Breadth of Features

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

MailerLite Reviews

Eleanor S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Offers everything you need for email marketing

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

The dashboard is simple and easy to use and understand, it allows us to tailor our content to the needs of our subscribers, it has a very user-friendly interface with tons of useful features, and a large database with helpful articles and webinars that explain all functions, the automation function is presented as a flowchart, which works great to see the flow of emails that you will send to customers over a period of time, it also has many content blocks available to create your own emails Personalized electronics, the capabilities and potential results of customization are many.

What is your favorite aspect of this product?

It is a very useful tool that I really like to use to boost my marketing campaigns and those of my clients, it contains a lot of pre-made templates to use in emails, I love that it offers automations, automatic forwarding, A / B tests for content and subject lines, landing pages and tons of form design options, you can add so many elements to make your email campaigns amazing, such as questionnaires, landing pages, dynamic content and automations, I also love the ease of drag and drop to create and change my newsletter content.

What do you dislike most about this product?

It meets all my needs and so far there is nothing I don't like, it is very affordable without sacrificing the features I need to send email campaigns.

What recommendations would you give to someone considering this product?

The price is affordable for anyone and the features are great, there are so many functionalities, including split campaigns, automated emails, amazing analytics, it is truly one of the best platforms for doing email marketing, I highly recommend using this tool.

Pros

  • Helps Innovate
  • Efficient Service
  • Caring
  • Client Friendly Policies

Elijah D.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Absolute Digital Marketing Application

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

MailerLite is a communication facilitating tool, that businesses use to massively reach clients. Again, MailerLite is the perfect and most affordable marketing means, that have a direct impact or reach to clients.

What is your favorite aspect of this product?

MailerLite has call management extension, which gives people the vital chance of delivering the required message. Also, MailerLite has security protocols, and all aims to keep the company's secretes guarded, and the contacts of consumers away from fraudsters.

What do you dislike most about this product?

MailerLite delivers its promises effectively, and the direction that the program adopts in research is also vital. The lengthy benefits that MailerLite issues makes it the top preferred emailing avenue.

What recommendations would you give to someone considering this product?

Accommodating diversity and change are essential in supporting the brand of a firm. MailerLite is a new technique, that gathers the content for marketing, and through emails, share to clients instantly. For the benefits that email marketing comes with, MailerLite is the preferred platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Zsolt M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Fantastic features, very helpfull support team

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Lot of features you can find, not just the email marketing software. You can also creat popups, website, landing page. Easy to import all the contact from another email marketing tool.

What is your favorite aspect of this product?

I can create also in one tool the popups, widgets to collect subscribers and after I can send also for everybody the email campaigns. Easy and fast to communicate on chat with the team and they help really fast. Easy to use the platform.

What do you dislike most about this product?

In the beginning was little slow the system but after they developed lot of and now it works good.

What recommendations would you give to someone considering this product?

Very good price for lot of features. The free version already gives lot of features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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