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MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.2 /10
Category
MailerLite
8.9 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

4% Negative
4% Neutral
92% Positive

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Segmentation

88

Dynamic Content

88

Email Templates

87

A/B Testing

86

Campaign Management

86

Contact Database

85

Mobile Optimized

85

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Ease of Data Integration

87

Ease of IT Administration

86

Quality of Features

86

Ease of Customization

86

Usability and Intuitiveness

86

Business Value Created

85

Breadth of Features

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

MailerLite Reviews

Kaushal A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

A perfect solution for email campaigns

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

This tool has an Awesome Layout! I can easily create a campaign by dragging and dropping elements like images, text, buttons, etc. It is a super user-friendly tool.

What is your favorite aspect of this product?

The best thing I like about this software is the Campaign builder. The user experience is awesome, even a naive user can create a template for campaign.

What do you dislike most about this product?

As per the current subscription plan, a free user can send a campaign to only 1000 users. It should be between 1500 - 2000 users.

What recommendations would you give to someone considering this product?

Campaigns are a key part of marketing. And Mailerlite is the perfect fit.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hsiao-Han P.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

MailerLite is our regular email marketing tool

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

MailerLite is our company's regular email marketing tool that is best in email marketing filed and more. I work in a company that requires top-notch email marketing and we are always living on the edge. Our company has tried many other and reputable software in the filed but every platform lacked one or two things that always ends up in being a hassle. MailerLite is our first and foremost choice for premium email marketing tools.

What is your favorite aspect of this product?

MailerLite is the need of our company's marketing department and we just do not rely on it for email marketing but we also use it for landing pages, easy and creative email templates, scheduling and automation alongside surveys and email previews. We use its reporting features to grasp all details and plan our next day work accordingly. There are other features as well that helps us to easy workload and manage all workload in very professional manner.

What do you dislike most about this product?

It is not that bad but the feature of segmentation needs improvement. At times, we want to play with the segmentation feature and the outcome doesn’t come out as we have planned, kind of a bummer but apart from that it’s a good one.

What recommendations would you give to someone considering this product?

There are very few software that helps you by all means and in all field this professionally. It is available in English language and it supports android as well as apple devices. The integration is also on point and the best thing is that you can make a good use of all these features in very reasonable pricing. Get yourself good stuff in very fair pricing and make a difference starting today.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Gabor Aviana G.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Manage your campaigns smoothly with MailerLite

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Mailer Lite is a marketing platform which enable us to keep growing our audience by helping us to send the perfect messages at the right time and place. It helps us to communicate effectively through e-mail and SMS marketing and chats. It helps us to build strong relationships by tracking all customer details at one place. It helps us to create more targeted visitor experience with the help of dedicated pages for each of our campaigns. With the help of Mailer Lite we can make our campaigns even better as we text, experiment and streamline our emails to be as effective as possible.

What is your favorite aspect of this product?

Mailer Lite is a simple, effective as well as free email newsletter software that does the true job. Also, they have an excellent free plan and even have on paid plans, it is cheaper than their competitors. It helps to track our results by monitoring our campaigns through campaign reports, surveys and open locations.

What do you dislike most about this product?

They need to work on process of creating campaigns as it sometimes become clunky to create them.

What recommendations would you give to someone considering this product?

I would recommend Mailer Lite because with all the features one can expect, Mailer Lite is certainly worth its salt. We found this email tool easy to use and easy to set up.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

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