What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Segmentation
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Usability and Intuitiveness
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
James P.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2022
"A brilliant tool for marketing."
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite is an amazing software for email marketing. You get complete control over how you can reach people to set up services, deliver emails to the masses, or formulate groups based on mutual interests. The best part is that you can also develop websites and landing pages by using MailerLite. It is a very affordable tool and offers much more than just sending newsletters. Complex campaigns can be handled very smoothly with this platform. It is a very intuitive tool with a straightforward user interface that makes the job easier.
What is your favorite aspect of this product?
By investing the same amount of time and the same amount of money as we previously did, we are now able to save a lot of our valuable time and money. All thanks to MailerLite. We have been able to earn the trust of our clients. It has very affordable rates and in the previous decade, we have used multiple tools for the same purpose of marketing but MailerLite has turned out to be the best. It helps us in attracting leads across all sorts of online forums automation can be set up easily based on the experience of the users with the messages that have been sent.
What do you dislike most about this product?
While this is not a bad thing if it keeps its delivery levels high, it can be great for some users who just want to get started. The review process seems to be very complicated. I don't like being able to save content blocks that I can reuse. Although I can create a template and edit it when I create a brand-new email, I cannot simply drag and drop the title, footer, or content block I have created.
What recommendations would you give to someone considering this product?
I think this is the best option you can grow with. The free service is amazing, and even if you go into paid levels, it is a very affordable option. There are powerful automation options. The forum is easy to use. The Mailerlite tool is a great way to start and evaluate your designs on your subscriber list and see the response.
Pros
- Efficient Service
- Saves Time
- Client Friendly Policies
- Fair
Nick F.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2022
This tool is the greatest ever for emailing.
Likeliness to Recommend
What differentiates MailerLite from other similar products?
It differs in how easy it is to use, also the customer service that it always offers, which is the best, and also the amount of tools that the program has.
What is your favorite aspect of this product?
Both my personal email list and business customers benefit from the excellent email marketing platform, Mailerlite. In order to have greater control over how your subscribers are contacted, you may set up services, send out bulk emails, or create unique interest groups depending on the activities of subscribers in your funnel. Websites and landing pages may be created using the program as well.
What do you dislike most about this product?
MailerLite doesn't have any flaws in my opinion. It does all I ask of it, and then some! One thing I would change is the size of the registration forms and landing page on the website, but that's about it.
What recommendations would you give to someone considering this product?
I recommend it because it is an easy program to use, the customer service is the best, it is easy to configure, it has many tools and functions.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
cherubin s.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Jun 2022
very simple and efficient tool
Likeliness to Recommend
What differentiates MailerLite from other similar products?
What makes it different from the others is the fact that it is really cheap and has good free features.
What is your favorite aspect of this product?
what I really like about Mailerlite is how easy it is to create and track a campaign.
What do you dislike most about this product?
What I don't like is the Mailerlite interface. Some features are a bit confusing for a beginner so it takes a bit of time to get used to it.
What recommendations would you give to someone considering this product?
Mailerlite is really a product to recommend because it is cheap and very powerful
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing