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MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.2 /10
Category
MailerLite
8.9 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

4% Negative
4% Neutral
92% Positive

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Segmentation

88

Dynamic Content

88

Email Templates

87

A/B Testing

86

Campaign Management

86

Contact Database

85

Mobile Optimized

85

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Ease of Data Integration

87

Ease of IT Administration

86

Quality of Features

86

Ease of Customization

86

Usability and Intuitiveness

86

Business Value Created

85

Breadth of Features

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

MailerLite Reviews

Krupali M.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Easy to use but difficult to implement

Likeliness to Recommend

7 /10

What differentiates MailerLite from other similar products?

Mailer Lite is cheaper than competitors.

What is your favorite aspect of this product?

Automatic addition of email ids to Mailer Lite when inquiries are received on the website.

What do you dislike most about this product?

Lack of guidance in retargeting.

What recommendations would you give to someone considering this product?

I would suggest opting for a 30 Day free trial and then make your decision in buying Mailer Lite subscription.

Pros

  • Helps Innovate
  • Trustworthy
  • Inspires Innovation
  • Caring

Cons

  • Less Friendly Negotiation

Radhika C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Quick and easy to use software

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

By employing segmentation, special interests, and multi-trigger automated procedures, you can send targeted and relevant email content to your target audience and keep them interested. Zapier, Stripe, WordPress, Shopify, and other programs and platforms are all integrated with it. Their technology also makes sure that only reliable and competent email senders are permitted to send out bulk emails since they meticulously examine each account.

What is your favorite aspect of this product?

I'm only getting used to MailerLite, although one of its best qualities is the simplicity and clarity of its layout. To help with each stage, the documentation and videos are beautifully done. I use MailerLite as my marketing, campaign, and automation platform. In order to maximize efficiency, I want to use the software to its fullest potential and become an expert user.

What do you dislike most about this product?

Having used MailerLite classic, the decline of features like getting access to all of your customer accounts under one center console or being able to add multiple users to a free account really has made using MailerLite for our clients a bit challenging. This is especially true considering that classic allowed us to use our clients' MailerLite accounts while maintaining their ownership.

What recommendations would you give to someone considering this product?

Numerous easy-to-use tools, fantastic designs that you may customize, and advice in all formats are all readily available. It can be scary to lack technical knowledge, and friendliness goes a long way, so when I contacted Jhon from MailerLite and he responded with such a friendly demeanor, I knew I had struck gold.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Mark A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

MailerLite won our heart through valuable support.

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

With MailerLite's quick and flexible email marketing technology, our company has expanded. Using pre-made themes and the simple drag-and-drop editor, we can create responsive newsletters, sales funnels, and websites and use the iOS app to manage campaigns while on the road.

What is your favorite aspect of this product?

I adore how distinctive and different MailerLite is in terms of both mail delivery and customer support. Having utilized numerous different services in the past, it is obvious that is a MailerLite client-focused business that values its clients. I value how simple it is to speak with them and receive assistance from their customer service.

What do you dislike most about this product?

When sending minor variants of the same email to multiple groups, I occasionally found it difficult to establish a list for that email. However, this is more likely a reflection of our several lists' duplication than a Mailerlite problem. The system has the ability to separate them, prevent duplications, and guarantee that no one is left out.

What recommendations would you give to someone considering this product?

We have been able to focus ON our business rather than getting bogged down working IN our business thanks to MailerLite's assistance in streamlining our outreach and developing replicable methods. The tools at our disposal, such as email automation and landing page builders, have saved us HOURS of labor each month. We receive a service from MailerLite that is essential to our ability to function.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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