This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

LITMUS LLC

Litmus

Composite Score

8.4 /10

CX Score

8.8 /10

38 Reviews Write a Review

What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Litmus won the following awards in the Email Marketing category

Filter By

2024 Data Quadrant Gold Medalist

Latest Award, 2024

11 Top Rated Capabilities

13 Top Rated Features

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

7 Top Rated Features

2023

Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative

1% Neutral

99% Positive

Pros

Helps Innovate
Trustworthy
Efficient Service
Effective Service

Feature Ratings

Average 88

Segmentation

Email Templates

Campaign Management

Email Delivery

Mobile Optimized

Sales Intelligence & Conversion Rates

Surveys and Polling

Content Authoring

Auto-Responders

Basic Reporting and Analytics

A/B Testing

Vendor Capability Ratings

Average 87

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Customization

Breadth of Features

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support

Litmus Reviews

Kenan M.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Litmus is excellent, it makes viewing emails easy!

Likeliness to Recommend

10 /10

What differentiates Litmus from other similar products?

It easily allows you to convert a clickable email into a link!

What is your favorite aspect of this product?

I love the ease of implementation.

What do you dislike most about this product?

Nothing, Litmus is great!

What recommendations would you give to someone considering this product?

Definitely get it as a bookmark!

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Cons

Slower Product Innovation

Bridget O.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Lots of features!

Likeliness to Recommend

10 /10

What differentiates Litmus from other similar products?

Aside from just email previews, you can also look at coding errors, ADA compliance, SL/PT previews and more.

What is your favorite aspect of this product?

You can choose which previews are important to your business based on user data.

What do you dislike most about this product?

I can't think of anything, aside from maybe the fact that when developing new email layouts it can get expensive reprocessing the previews over and over, and turning previews on and off is a few extra steps and screens

What recommendations would you give to someone considering this product?

This is pretty much the industry standard and their blog has lots of great solutions to common coding challenges.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Megan O.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Simple and efficient email testing tool

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

I use Litmus because it is easy to use and delivers amazing results, and because it also helps me avoid the long email design process since it has templates for different purposes

What is your favorite aspect of this product?

The strongest points of Litmus is its automation and email testing. I create automation workflows that are triggered by subscriber actions and test every email that goes out

What do you dislike most about this product?

Subscribers have different interests and would I like more options to segment them into various lists

What recommendations would you give to someone considering this product?

Litmus has marketing automation features that make it attractive to businesses of all sizes. It will not only save time but also make you work with your clients effectively

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Litmus

What is Litmus?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

Litmus Ratings

88 Likeliness to Recommend

1 Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Litmus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Litmus Reviews

Kenan M.

Litmus is excellent, it makes viewing emails easy!

Likeliness to Recommend

Pros

Cons

Bridget O.

Lots of features!

Likeliness to Recommend

Pros

Megan O.

Simple and efficient email testing tool

Likeliness to Recommend

Pros

Most Popular Litmus Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Campaign Monitor by Marigold

Adobe Campaign

Title

1
Since last award

Feature Ratings

Segmentation

Email Templates

Campaign Management

Email Delivery

Mobile Optimized

Sales Intelligence & Conversion Rates

Surveys and Polling

Content Authoring

Auto-Responders

Basic Reporting and Analytics

A/B Testing

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Quality of Features

Ease of Customization

Breadth of Features

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support