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Kochava

Kochava

Composite Score
7.7 /10
CX Score
8.2 /10
Category
Kochava
7.7 /10

What is Kochava?

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

Company Details


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Awards & Recognition

Kochava won the following awards in the Product Analytics category

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Kochava Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Kochava.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

79 Likeliness to Recommend

93 Plan to Renew

69 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kochava?

9% Negative
4% Neutral
87% Positive

Pros

  • Generous Negotitation
  • Altruistic
  • Trustworthy
  • Effective Service

Feature Ratings

Average 68

Conversion Analysis

75

Data Integrity

74

Audience Segmentation

73

Device and Browser Analytics

72

Data Management

71

Marketing Analytics

70

Data Warehousing

69

Analytics and Reporting

69

API Framework

68

Mobile Functionality

66

Data Analysis and Survey Function

64

Vendor Capability Ratings

Average 69

Usability and Intuitiveness

75

Vendor Support

75

Ease of Data Integration

75

Ease of Implementation

74

Ease of IT Administration

71

Quality of Features

68

Business Value Created

67

Breadth of Features

67

Availability and Quality of Training

67

Ease of Customization

66

Product Strategy and Rate of Improvement

60

Kochava Reviews

Anjali S.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Easy to use and cost effective

Likeliness to Recommend

9 /10

What differentiates Kochava from other similar products?

Better client service

What is your favorite aspect of this product?

The technical support and client success help

What do you dislike most about this product?

Nothing worries us about the product.

What recommendations would you give to someone considering this product?

We can work out more on the technical support

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Pramod P.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Apr 2024

"Kochava: Powerful Analytics with Effective Fraud

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

Kochava distinguishes itself from other similar solutions thanks to its extensive features and capabilities. One important advantage is its comprehensive attribution and analytics tools, which provide detailed information about user behaviour and campaign results. Kochava also provides a customisable dashboard, allowing users to personalise their analytics to individual requirements. Furthermore, Kochava's fraud prevention technology is extremely effective at detecting and preventing ad fraud, ensuring that marketing efforts reach actual users. Overall, Kochava's wide tool set and emphasis on accuracy and openness make it an excellent choice

What is your favorite aspect of this product?

My favourite feature of Kochava is undoubtedly its fraud prevention technology. It's fascinating how it can detect and prevent ad fraud, ensuring that marketing efforts reach genuine users. It offers me peace of mind knowing that the data and analytics are correct and trustworthy. It also helps to maximise the impact of marketing activities.

What do you dislike most about this product?

While Kochava boasts several fantastic features, new users may find the learning curve to be somewhat tough. It can take some time to learn all of the features and settings. However, once you get the hang of it, everything goes smoothly!

What recommendations would you give to someone considering this product?

If you're considering adopting Kochava, my greatest advice is to make use of their training materials and support. They provide tutorials, webinars, and a friendly support team to walk users through the platform and answer any questions they may have. Also, start with a clear aim in mind for their marketing initiatives so that they can take advantage of Kochava's analytics and optimisation features. Don't forget to examine your statistics on a frequent basis to ensure that your plans have the greatest impact!

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Helps Innovate
  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Apr 2024

Easy to use, but a bit pricey

Likeliness to Recommend

10 /10

Pros

  • Respectful
  • Security Protects
  • Effective Service
  • Caring

Cons

  • Under Delivered
  • Charges for Enhancements
  • Inhibits Innovation

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