What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Sorina Meria S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
A marketing solution like none other
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
This is your all-in-one marketing solution when it comes to inbound marketing. HubSpot marketing is tailored to satisfy the needs of its valuable customers so that they can satisfy and make their customers happy. HubSpot starts charging at a very reasonable price of $50 which I think is quite reasonable for all types and sizes of firms.
What is your favorite aspect of this product?
This is actually so good, you get a solution for all of your inbound marketing needs under one platform at such a reasonable price. You can have landing pages for effective Email marketing, optimization at mobiles and different devices as well as automatic sales and task alerts. It takes care of everything from calendars for your company to events marketing, dashboards, reports, and API. You name it, they have it.
What do you dislike most about this product?
Not their fault, but as it was tailored made for inbound marketing, if you want to do something else out of it, it might not be possible for you. So, if you are someone who is looking for a platform that can do more, you should not go for it.
What recommendations would you give to someone considering this product?
HubSpot Marketing is a genuine hub spot for inbound marketing. It’s your one in all solution for all kinds of needs and wants. I would like to add that if your main purpose is not inbound marketing try considering other options as well, but on the other hand if you are really in need for a good inbound marketing platform this surely is your deal.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Ease of implementation but lack of features
Likeliness to Recommend
Pros
- Altruistic
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Commodity Features
Megan K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
Easy to implement + depth of features
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot provides an all-in-one solution that supports the marketing automation needs for most marketing initiatives. While the breadth of features is large, some lack depth.
What is your favorite aspect of this product?
The features we use most heavily are those that HubSpot really excels - email marketing, segmentation, marketing campaign management, and advanced workflows.
What do you dislike most about this product?
I've received a number of requests recently for support for SMS / text messaging. This currently is not natively available within HubSpot.
What recommendations would you give to someone considering this product?
Consider both your immediate needs and anticipated needs in the next 12 months. Think of your exact use cases and test HubSpot's ability to support those needs -- ex: we need to have a form on our website to gather newsletter sign ups, send an email on sign up, then auto-enroll new signups into a welcome flow followed by a standard flow for all registrants, and segment click through rate by time passed since sign up and role/title of contact.
Pros
- Trustworthy
- Efficient Service
- Caring
- Saves Time
