What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2022
Powerful platform, but features can get expensive
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
larbi b.
- Role: Finance
- Industry: Construction
- Involvement: End User of Application
Submitted Apr 2022
Hubspot is a tool that is suitable for startup
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot offers very successful ergonomics
What is your favorite aspect of this product?
The interface is full of smart shortcuts that limit the number of clicks required for each action
What do you dislike most about this product?
Pretty expensive
What recommendations would you give to someone considering this product?
Add support in French
Pros
- Altruistic
- Effective Service
- Trustworthy
- Efficient Service
Cons
- Slower Product Innovation
- Less Reliable
- Leverages Incumbent Status
Caoimhe C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
An all-rounder for all marketing areas!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Management of sales, marketing, and customer services for a big company is not a piece of cake. There are lots and lots of tasks and one wrong step can throw all your efforts into vain. A complete CRM and marketing solution is surely the need of every business and we does it perfectly and accurately with the famed HubSpot Marketing Hub. It is our all-rounder for all fields.
What is your favorite aspect of this product?
We initially used HubSpot Marketing Hub for our social media management, marketing and automation, sales management and an efficient and reliable way to get back to our customers. However, now we also use it for create content if needed. We are amazed with its features and services, so does our customers, who are happy and satisfied since we started using it at our department.
What do you dislike most about this product?
We personally like it, and as I work in a big firm, they surely can afford it. But, with the passage of time this platform starts getting expensive and if you are smaller company who does everything on budget, it might not be a good option for you.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is one of the top tier CRM and marketing solution in the world right now. From my own and personal opinion I think it is more suitable for big companies like ours because the work flow matches with their needs. I do not recommend it to low budget companies because it will be expensive for them. But if we talk about work, this one a performer in the field, no doubt in that.
Pros
- Reliable
- Efficient Service
- Effective Service
- Inspires Innovation
