What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Esmeralda P.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Apr 2022
What a Marketing Automation Platform Should Have
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is a program that has more complete characteristics, although the price is high, it is the best on the market.
What is your favorite aspect of this product?
I appreciate that it has all the tools you need to carry out your marketing plan in one place. Having all of the blogging and social media networks in one spot has made it a breeze to utilize. There are so many tools, checklists, etc. available to help you learn how to advertise and connect with your audience that you'll be prepared for success.
What do you dislike most about this product?
The Design Manager is a piece of software that I don't grasp. For your marketing, this directly affects the usage of the design manager, which is required when updating a template for a specific campaign. A non-programmer could find it perplexing, in my opinion. The previous design manager made a lot more sense to me than the current one. HubSpot as a service is cumbersome because of their tier-metric of contacts and the yearly fee. This is a product we provide as a HubSpot partner but we lose consumers because the annual pricing is too high, or because they choose Pro over basic since the contact metric messes them up and they end up paying.
What recommendations would you give to someone considering this product?
I don't understand Design Manager. This directly affects marketing utilization of the design manager, which is essential when modifying a campaign template. It's confusing to me as a non-programmer. The prior design manager made more sense to me. The yearly price and tier-metric of contacts make HubSpot a hassle. Customers choose Pro over basic since the contact metric is messed up and they wind up paying extra.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
shane b.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2022
Great CRM Product
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Great for SME's and larger orgs
What is your favorite aspect of this product?
Contact management and segmentation
What do you dislike most about this product?
nothing to dislike
What recommendations would you give to someone considering this product?
Plan & define your data schema before importing
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Prince .
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2022
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Efficient Service
