What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
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A/B Testing
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HubSpot Marketing Hub Reviews
Erick C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Wide range of features and great quality
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
How well the Service, Marketing and Service Hub are connected with each other.
What is your favorite aspect of this product?
Smooth experience. It's really intuitive.
What do you dislike most about this product?
How big it is. It can be hard sometimes to find the feature, tool or option you want.
What recommendations would you give to someone considering this product?
Having someone experienced to assist during the implementation. It will make a big difference.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Commodity Features
Kyle B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Tons of functionality and very easy to use!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot Marketing Hub is a much easier to use compared to it's competitors.
What is your favorite aspect of this product?
So many favorites. Lead scoring, the ability to easily create nice looking emails and marketing newsletters, tracking who clicks into emails and clicks links within those emails.
What do you dislike most about this product?
Texting SMS marketing is a bit lacking compared to what else is out there.
What recommendations would you give to someone considering this product?
Incredible product for SMB, Mid Market and Enterprise sized businesses. It's very easy to use and has so much functionality to make your marketing and sales teams very successful. Also very solid integrations with other tools!
Pros
- Reliable
- Performance Enhancing
- Caring
- Saves Time
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Great, but expensive
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Respectful
- Security Protects
Cons
- Charges for Enhancements
- Less Friendly Negotiation
- Slower Product Innovation
