What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
SPAM Compliance
Email Templates
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring & Listening
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A/B Testing
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HubSpot Marketing Hub Reviews
Courtney S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Excellent marketing management tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We now have more information about the customer journey, including the pages prospects turn before converting, thanks to HubSpot Marketing Hub. HubSpot Forms allows for cleaner automation and attribution logic. Additionally, we were able to switch from our previous social media platform to HubSpot.
What is your favorite aspect of this product?
I really enjoy using the Marketing Campaign area of HubSpot Marketing Hub to monitor metrics. My company can adjust its focus and resources based on the return on investment (ROI) we are seeing at any given time thanks to its comprehensive reporting capabilities. Customer service is easy to access and responds quickly. Not only do I use Hubspot every day, but I also love the training and education this CRM offers through Hubspot Academy.
What do you dislike most about this product?
It can be difficult to track marketing contacts in HubSpot Marketing because the monthly total is not "real-time." That said, it's great that HubSpot alerts you when you're almost at your limit.
What recommendations would you give to someone considering this product?
Its user interface is the crown jewel among its many features. Its user interface is up-to-date and intuitive, unlike its rivals AEM and Marketo. Their knowledge base and support are second to none.
Pros
- Helps Innovate
- Reliable
- Saves Time
- Transparent
Kathy H.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
HubSpot features robust marketing tools
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is now set up to handle most of the customer journey, starting with broad audience data and moving through leads, qualified prospects, contacts, and finally customers. It monitors all lead acquisition campaigns and helps organize a massive set of data into manageable lists that are subsequently imported into a project management platform.
What is your favorite aspect of this product?
One of my favorite email tracking tools is Sidekick, which is a legacy product from Hubspot. It has been helpful in gathering many requirements in one place. Some examples of these types of tools include social calendars and blog headline generators. Being able to stay protected on Hubspot's previous Sidekick has been a lifesaver for me when it comes to tracking which emails are engaging.
What do you dislike most about this product?
You have fantastic control as a user, but I think there may be some optimization to the number of clicks required to access the more advanced capabilities in the HubSpot Marketing Hub theme settings.
What recommendations would you give to someone considering this product?
Working as a team is easy with the help of HubSpot Marketing Hub. Thanks to its shared user interface, all of HubSpot Marketing Hub's capabilities are intuitive and easy to use. With the inbound marketing capabilities provided by HubSpot Marketing Hub, our company can better serve our clients by providing them with valuable information.
Pros
- Continually Improving Product
- Reliable
- Saves Time
- Respectful
Nick M.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2026
Great tool for SMB and useable for some Enterprise
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its much easier to use from a client-side user perspective and has better navigation.
What is your favorite aspect of this product?
ease of use
What do you dislike most about this product?
not dynamic enough for enterprise.
What recommendations would you give to someone considering this product?
Try to obtain a free trial
Pros
- Enables Productivity
- Efficient Service
- Respectful
- Client Friendly Policies
