What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Tyler H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2024
A must-have for expert marketing teams
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The vase product suite and ease of use
What is your favorite aspect of this product?
Reporting and the ability to see everything in one software
What do you dislike most about this product?
The cost of the product can be high
What recommendations would you give to someone considering this product?
Embrace the investment
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Dennis J.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2024
Free version is amazing already!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The free version for everything is just so great! You can literally grow with the software as you go!
What is your favorite aspect of this product?
The favorite aspect is that you can start for free.
What do you dislike most about this product?
The costs go way up when you actually grow a lot, but then there will also be more money coming in so it will become affordable.
What recommendations would you give to someone considering this product?
Start out with the free version and do a few of their courses, they are really helpful.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Arpita N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Apr 2024
HubSpot is a versatile marketing platform.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub sets itself apart with its seamless CRM integration, user-friendly interface, and emphasis on inbound marketing methodology, making it a top choice for businesses seeking comprehensive and effective marketing solutions.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub is its user-friendly interface and comprehensive educational resources, which empower businesses to create and execute successful marketing strategies with ease.
What do you dislike most about this product?
One potential drawback of HubSpot Marketing Hub is that its pricing can be relatively high for small businesses or startups, especially if they don't need all of the features included in the platform.
What recommendations would you give to someone considering this product?
The advantage of HubSpot's extensive educational resources and support options can help maximize the benefits of the platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
