This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

HubSpot

HubSpot Marketing Hub (Social)

Composite Score

8.8 /10

CX Score

9.0 /10

113 Reviews

What is HubSpot Marketing Hub (Social)?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

Filter By

HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

3
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Trustworthy
Reliable
Fair

Feature Ratings

Average 84

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Campaign Execution

Social Moderation and Workflow Management

Trend Analysis

Social Asset Management

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 81

Quality of Features

Breadth of Features

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

HubSpot Marketing Hub (Social) Reviews

Lorren B.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2021

Stable but limited social media integration

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Easy to use interface or user interface, Twitter integration is good and set Hashtags, and track leads coming from social media campaigns.

What is your favorite aspect of this product?

Integration with Twitter and tracking of leads from social media campaigns

What do you dislike most about this product?

Only Twitter and LinkedIn integration available

What recommendations would you give to someone considering this product?

If you are already using HubSpot you can use HubSpot social.

Pros

Respectful
Acts with Integrity
Transparent
Helps Innovate

Edwin N.

Role: Sales Marketing
Industry: Machinery
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

A Great Sales Generator

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Greatly helps in generating traffic to your website Enables creation of personalised content for purposes of marketing Easy and cost effective to run a campaign

What is your favorite aspect of this product?

I have been able to increase our company sales with over 40% compared to when we did not use hubspot

What do you dislike most about this product?

Setting up is a bit cumbersome, everything else is perfect

What recommendations would you give to someone considering this product?

I recommend, it works well and the results are impressive

Pros

Continually Improving Product
Performance Enhancing
Trustworthy
Unique Features

Randhir k.

Role: Sales Marketing
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2021

Stable but feature are limited

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

The product is stable and easy to set up and use.

What is your favorite aspect of this product?

Easy to use UI and the setup process.

What do you dislike most about this product?

Limited support of social media channels like LinkedIn and Twitter.

What recommendations would you give to someone considering this product?

If your requirements are limited only then you should use it otherwise go for other social media tools.

Pros

Efficient Service
Effective Service
Caring
Respectful

How We Deliver

HubSpot Marketing Hub (Social)

What is HubSpot Marketing Hub (Social)?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

HubSpot Marketing Hub (Social) Ratings

88 Likeliness to Recommend

97 Plan to Renew

3 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love HubSpot Marketing Hub (Social)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

HubSpot Marketing Hub (Social) Reviews

Lorren B.

Stable but limited social media integration

Likeliness to Recommend

Pros

Edwin N.

A Great Sales Generator

Likeliness to Recommend

Pros

Randhir k.

Stable but feature are limited

Likeliness to Recommend

Pros

Most Popular HubSpot Marketing Hub (Social) Comparisons

Hootsuite Social Media Management Enterprise

Buffer

Sprout Social Enterprise

Meltwater

Sprinklr Social

Agorapulse

Title

3
Since last award

1
Since last award

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Campaign Execution

Social Moderation and Workflow Management

Trend Analysis

Social Asset Management

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Quality of Features

Breadth of Features

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support