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HubSpot Marketing Hub (Social) Logo Award Winner Product Badge
HubSpot Marketing Hub (Social) Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub (Social)

Composite Score
8.8 /10
CX Score
9.0 /10
Category
HubSpot Marketing Hub (Social)
8.8 /10

What is HubSpot Marketing Hub (Social)?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub (Social) won the following awards in the Social Media Management - Enterprise category

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HubSpot Marketing Hub (Social) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub (Social).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

3
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub (Social)?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Trustworthy
  • Reliable
  • Fair

Feature Ratings

Average 84

Dashboards and Visualization

87

Social Media Channel Integration Outbound

87

Social Media Channel Integration Inbound

87

Campaign Execution

86

Social Moderation and Workflow Management

85

Trend Analysis

84

Social Asset Management

84

Social Response Management

83

Social Post Archival

83

Contextual Analysis

79

Sentiment Analysis

78

Vendor Capability Ratings

Average 81

Quality of Features

83

Breadth of Features

83

Availability and Quality of Training

83

Business Value Created

82

Ease of Data Integration

82

Usability and Intuitiveness

81

Ease of Implementation

81

Ease of Customization

80

Ease of IT Administration

79

Product Strategy and Rate of Improvement

78

Vendor Support

77

HubSpot Marketing Hub (Social) Reviews

Heike C.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

A very complete solution for marketing work

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot Marketing Hub is what we utilize to communicate with customers on a regular basis. Zoom calls, followed by emails, are a terrific method to stay in touch with our leads and ultimately convert them into paying customers. HubSpot Marketing Hub is an excellent tool for monitoring the progress of our team's inbound and outbound marketing efforts.

What is your favorite aspect of this product?

HubSpot Marketing Hub's flexibility in connecting with other platforms, such as Salesforce CRM, is one of its many strengths. The platform's features go much beyond those of a standard email marketing service. HubSpot's /-Blog and -Academy provide helpful information for mastering the software. Lead generation has never been easier than with email marketing, web forms, and blogs.

What do you dislike most about this product?

When it comes to layout options, Landing Pages falls short. Improved readability and easier page navigation. Altering a product to fit the needs of the buyer It appears like Salesforce offers more flexibility in this area.

What recommendations would you give to someone considering this product?

The application's user-friendly design allows me to implement my own solutions to common issues and streamline routine procedures for our staff. Email marketing, landing pages, blogs, social media, ads, online tools, pop-ups, Salesforce connection, and analytics are just a few of the many areas that need to meet their functionality requirements.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Client Friendly Policies

Austin R.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Fantastic and very comprehensive tool."

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

HubSpot is fantastic at managing our many tasks, such as social media, advertisements, and email communications, therefore I feel confident recommending it. The ability to easily design an email-compatible landing page and track users, as well as embed tracking code on our website to see where users have been, is fantastic (Registered Users)

What is your favorite aspect of this product?

I like how easy it is to get started with Hubspot and how quickly you can start using the majority of its features. It's great that individuals who want to go in-depth and make their experience their own may do so. Thanks to the email and landing page templates we developed, my team is able to devote more time and energy to actually producing and disseminating content. When your business expands, Hubspot can adapt to accommodate the expansion with ease.

What do you dislike most about this product?

Tracking of files and clicks on landing pages are two capabilities I'd like to see included. Having a firm like Hotjar as a partner and incorporating their features into Hubspot would be a terrific way to complete the circle.

What recommendations would you give to someone considering this product?

Anyone who is in the process of putting together a marketing team or department should give Hubspot serious consideration. It's an incredible piece of software backed by an even more incredible people, and the assistance they provide is outstanding; I really can't say enough good things about them.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Sarah C.

  • Role: Human Resources
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Easy to use and Reliable data

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub (Social) from other similar products?

Although I now use HubSpot Marketing Hub on a regular basis, I was first resistant to the platform. Every day, I use it to manage leads for our school, contact with clients, and keep tabs on related activities, papers, and responses. It's incredibly dependable and well-structured, and it's helped me stay on top of my game professionally. I save a lot of time and effort by reusing documents that have already served their purpose in my communications.

What is your favorite aspect of this product?

When I began using HubSpot Marketing Hub to track prospects, I saw immediate benefits after I connected it to my email and made templates for common tasks. When I stopped wasting time on mundane tasks, I was able to accomplish more in the time I spent working. HubSpot Marketing Hub allowed me to keep tabs on all correspondence, we established internal procedures for delegating work, and prospects could schedule appointments with me straight from the platform.

What do you dislike most about this product?

While this is an excellent program, it does have some flaws, such as the inability to share templates with coworkers. The Panel Reporting Structure, Constructing HTML Emails, Targeting of more than two distinct groups.

What recommendations would you give to someone considering this product?

I challenge you to find a situation in which HubSpot Marketing Hub is not useful if you work in sales and marketing. As a last note, I'd want to remind you to be mindful of the recipients when sending out documents created from templates. HubSpot Marketing Hub's administration may do well to make brief training available to those like myself who are just getting started with the platform and need to learn how to use its many features, such as offers, templates, and dashboards.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

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