This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)
Hootsuite Logo
Hootsuite Logo
HootSuite

Hootsuite

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Hootsuite
8.7 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
89%
Negotiation and Contract:
85%
Conflict Resolution:
89%
Strategy & Innovation:
85%
Service Experience:
91%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
5% Negative
7% Neutral
88% Positive

Pros

  • Respectful
  • Enables Productivity
  • Efficient Service
  • Caring

Feature Ratings

Average 85

Social Media Channel Integration Inbound

88

Social Moderation and Workflow Management

87

Social Media Channel Integration Outbound

86

Dashboards and Visualization

85

Campaign Execution

85

Social Post Archival

85

Social Response Management

85

Trend Analysis

82

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Ease of IT Administration

83

Ease of Data Integration

83

Quality of Features

83

Usability and Intuitiveness

82

Ease of Customization

82

Breadth of Features

82

Vendor Support

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

81

Hootsuite Reviews

Raidelyn P.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"Best-in-class platform for managing social media!

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite has many tools and is easy to use.

What is your favorite aspect of this product?

Hootsuite pro is a lifesaver for every marketer. Use their content-creation tools to share all of your key material on social media (particularly on Facebook, Instagram, and Twitter). Using the calendar view, it is simple to plan and schedule postings. Only 5 posts are allowed in the free edition, therefore becoming pro is a good idea. We also like the flexibility to republish material across several platforms.

What do you dislike most about this product?

There are times when the additional cost of going professional is worth it, but it's difficult to justify if you're a little company. We don't have any tools that we don't like, regardless of their price.

What recommendations would you give to someone considering this product?

It's one of the more affordable scheduling tools, but it's well worth the savings in time it provides. Twitter and Facebook both provide free scheduling options, but they're two separate platforms (and Facebook Business is a nightmare to try and post content on these days). Instagram has also been included as a scheduling option in the previous couple years.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Effective Service

Chris J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Great free option for small businesses.

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Forced to Use Owly Short Links.

What is your favorite aspect of this product?

The layout is unique and helpful.

What do you dislike most about this product?

Expensive Custom URL Shorteners.

What recommendations would you give to someone considering this product?

Consider only the free version, sadly it is significantly handicapped.

Pros

  • Enables Productivity
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

Sarah A.

  • Role: Industry Specific Role
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

An amazing platform to use

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

We have been using Hootsuite for almost 3-4 years and we have never missed a post since then. In dealing with different clients, Hootsuite has helped a lot in planning the work for each of the clients and sharing the content on different platforms. Due to super able Hootsuite, I feel like a super being. It surely has the potential to boost business efficiencies.

What is your favorite aspect of this product?

The platform is pretty simple to navigate through. Scheduling content has become much easier and posts can be shared on all social media handles in a very controlled and ordered manner. The customer support team also provides prompt feedback on every problem that is faced by us. It is very much easy to use and one can handle multiple handles very effortlessly.

What do you dislike most about this product?

It would be great if a feature could deliver reports about social media stats on a monthly or weekly based, whatever suits the user. Engagement strategies, if provided by the platform would be of great help to improve posts for the future. The content library has also room for improvement.

What recommendations would you give to someone considering this product?

If you are sick of sharing content on many different sites, it would be worth going for a premium because it allows you to connect more than 2 accounts. Having said that, it would be good to attend some webinars to learn more about the tricks and be a cool social media manager.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Most Popular Hootsuite Comparisons