What is Gusto?
Gusto is an all in one integrated HR platform that automates and simplifies payroll, benefits, and HR, all while providing expert support. Employees will get the peace of mind you need to do your best work. With innovative technology, we make it easier for employees to enroll and for you to manage your benefits. No matter the size or stage of your business, Gusto’s all-in-one HR platform puts the tools you need to hire, pay, and manage your team at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Gusto?
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Performance Management
Payroll Administration
Position Management
Talent Management
Reporting and Analytics
Workforce Planning
Interactive Organizational Chart
Time and Attendance
Scheduling
Employee Record
Benefits Administration
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Breadth of Features
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Quality of Features
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
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Gusto Reviews
Jen S.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Oct 2024
The Holy Grail of HR & Payroll
Likeliness to Recommend
What differentiates Gusto from other similar products?
The biggest thing that impressed me and differentiated Gusto is the intuitive design. Everything flows and sets up with ease, and it's designed so well a novice could make their way successfully through one of the most complex areas of business--HR and Payroll
What is your favorite aspect of this product?
The integrations are second to none and partnerships are so expensive. It's difficult to find software that does not integrate with Gusto.
What do you dislike most about this product?
I honestly can't think of a single thing I don't like about Gusto
What recommendations would you give to someone considering this product?
Do a trial of Gusto. Part of my business is referring food and beverage retailers to services, and I have not had one single business disappointed in Gusto.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dustin W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2024
Great for startups, has everything HR needs.
Likeliness to Recommend
What differentiates Gusto from other similar products?
Cost, ease of use, UI
What is your favorite aspect of this product?
ease of use and the UI
What do you dislike most about this product?
HR management itself is not fun
What recommendations would you give to someone considering this product?
startup to mid market companies can get what they need with Gusto
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
Ododoola O.
- Role: Vendor Management
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
"Gusto Simplifies Payroll and HR
Likeliness to Recommend
What differentiates Gusto from other similar products?
Gusto stands out from other payroll and HR platforms due to its intuitive design, all-in-one functionality, and strong focus on small business support. Key differentiators include: User-Friendly Interface Clean, modern UI makes it easy for non-HR professionals to run payroll, onboard employees, and manage benefits without confusion. All-in-One Platform for Small Businesses Combines payroll, benefits, onboarding, HR tools, compliance, and basic time tracking in a single system—reducing the need for multiple vendors.
What is your favorite aspect of this product?
My favorite aspect of Gusto is how effortless it makes payroll and tax compliance for small businesses. The automation of payroll runs, tax filings, and year-end forms (like W-2s and 1099s) removes a huge administrative burden—especially for companies without a dedicated HR or finance team. It's truly “set it and forget it” in the best way.
What do you dislike most about this product?
The biggest downside of Gusto is its limited customization for more complex payroll structures. For example, businesses with multiple pay schedules, more complex benefit structures, or unique tax situations may find that Gusto doesn't offer as much flexibility as other platforms. Additionally, its reporting features, while solid, could be more robust for businesses that need more detailed, customized insights.
What recommendations would you give to someone considering this product?
Perfect for Small to Mid-Sized Businesses Gusto is best suited for small businesses or startups looking for an easy-to-use payroll and HR platform. If you have a growing team or need more complex payroll features, ensure it aligns with your long-term needs. Leverage Its Automated Features Take full advantage of Gusto’s automation for payroll, tax filings, and benefits management. It saves time and helps avoid costly mistakes. Evaluate Reporting Needs Early If your business requires detailed, customizable reports, consider whether Gusto’s reporting features meet your expectations, or if another platform might be a better fit.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
