
What is Geotab?
Reduce fuel costs and take fleet efficiency to new heights.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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98 Plan to Renew
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78 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 82%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 94%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Geotab?
Pros
- Inspires Innovation
- Saves Time
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Fuel Management
GPS Tracking
Asset Management
Vehicle Management
Vendor Management
Fleet Maintenance
Cargo Management
Driver Management
Inventory and Field Parts Management
Order Management
Dispatch Management
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Geotab Reviews
Pavithra R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Feb 2025
Fantastic product
Likeliness to Recommend
What differentiates Geotab from other similar products?
Advanced Data Analytics: Geotab stands out for its powerful analytics capabilities. It collects a wide range of data points from vehicles, including speed, fuel consumption, driver behavior, engine diagnostics, and location data. Using this data, Geotab’s platform provides deep insights into fleet performance, helping businesses optimize routes, reduce fuel costs, and improve driver safety. Its analytics tools are sophisticated and help fleet managers make data-driven decisions.
What is your favorite aspect of this product?
My favorite aspect of Geotab is definitely its advanced data analytics. The way Geotab harnesses data from vehicles—tracking everything from driver behavior to fuel consumption and engine diagnostics—gives fleet managers deep insights that can significantly improve operational efficiency. The ability to take raw data and turn it into actionable insights, like optimizing routes or improving driver safety, is a game-changer for businesses looking to streamline their fleet operations and reduce costs.
What do you dislike most about this product?
One of the main drawbacks of Geotab is the complexity of its platform, especially for businesses that are new to fleet management or don’t have a dedicated team to manage it. While the wealth of data and features is incredibly powerful, the platform can feel overwhelming at times, and it may take a bit of time to get fully comfortable navigating and configuring everything. For smaller businesses or those without technical expertise, the initial setup and learning curve can be a challenge.
What recommendations would you give to someone considering this product?
Geotab is well-suited for fleets of all sizes, but it’s particularly beneficial for larger or more complex operations that need advanced data analytics, real-time tracking, and detailed reporting. If you have a smaller fleet, carefully consider whether the platform’s robust capabilities and pricing align with your needs. For smaller operations, a simpler system might suffice.
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Efficient Service

Diego N.
- Role: Human Resources
- Industry: Shipping
- Involvement: End User of Application
Submitted Jan 2023
Easy to use!
Likeliness to Recommend
What differentiates Geotab from other similar products?
Once you login, pretty simple and updated to use.
What is your favorite aspect of this product?
The layout of the site.
What do you dislike most about this product?
When changing password its annoying process.
What recommendations would you give to someone considering this product?
Give it a try its totally worth it and trustworthy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Robyn M.
- Role: Operations
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Nov 2022
Geotab is an excellent option with the best FMC.
Likeliness to Recommend
What differentiates Geotab from other similar products?
Geotab integrates with every supplemental system and sets the bar for ease of installation and data integrity.
What is your favorite aspect of this product?
The breadth of data available is the best feature. Along with the mapping function.
What do you dislike most about this product?
That users must go through a reseller for Geotab. Some fleet management companies do it well, and others are poor. This drastically changes the experience for the customer.
What recommendations would you give to someone considering this product?
Make sure you partner with a reputable fleet management company in order to purchase your Geo tab services. We had a good fleet management company it is very difficult to navigate Geo tab on your own. And all of my years of using geotab, I was never in touch with someone representing Geo tab but rather a fleet management company resource.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy