
What is Geotab?
Reduce fuel costs and take fleet efficiency to new heights.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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98 Plan to Renew
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78 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 82%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 94%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Geotab?
Pros
- Inspires Innovation
- Saves Time
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Fuel Management
GPS Tracking
Asset Management
Vehicle Management
Vendor Management
Fleet Maintenance
Cargo Management
Driver Management
Inventory and Field Parts Management
Order Management
Dispatch Management
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Geotab Reviews
Maria D.
- Role: Operations
- Industry: Agriculture
- Involvement: Business Leader or Manager
Submitted Jun 2025
GPS monitoring was a must
Likeliness to Recommend
What differentiates Geotab from other similar products?
Their gateways provided great history trips and great details.
What is your favorite aspect of this product?
I was able to keep all my fleet safe and compliance.
What do you dislike most about this product?
It was more the leak of their support taking too long to respond.
What recommendations would you give to someone considering this product?
If you are looking for something to starting to monitor your vehicles or trucks, it's an easy system to learn.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Suma v.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Why Geotab Stands Out in Fleet Telematics
Likeliness to Recommend
What differentiates Geotab from other similar products?
Geotab’s Marketplace is like an app store for fleet management. It offers a huge variety of extra features you can add to customize your system based on your specific needs. Whether you need tools to help follow government regulations, track fuel usage to save money, monitor your vehicles and assets in real-time, or industry-specific solutions for things like construction, delivery, or public transport Geotab has you covered. This flexibility means businesses of all sizes can tailor their fleet management setup to work exactly how they need it, without being stuck with a one-size-fits-all system.
What is your favorite aspect of this product?
Geotab isn’t just about tracking vehicles and collecting data—it helps businesses actually use that data to make smarter decisions. Instead of just showing where a vehicle is, Geotab analyzes patterns and provides useful recommendations. For example, it can suggest better routes to avoid traffic, helping drivers reach their destinations faster while using less fuel. It can also track fuel consumption and identify wasteful driving habits, like excessive idling or harsh acceleration, so businesses can cut unnecessary costs.
What do you dislike most about this product?
Geotab regularly updates its software to improve security and add new features, which is a good thing. However, these updates sometimes change how the system looks or works, which can be frustrating for users. If you’re already comfortable with the way things are, you might have to re-learn certain features or adjust to a new layout. This can slow things down, especially for businesses that rely on Geotab daily. Employees may need extra time to get used to the changes, and in some cases, updates can temporarily affect workflows until everyone adapts.
What recommendations would you give to someone considering this product?
If you’re thinking about using Geotab for your fleet, don’t rush into a full rollout right away. Instead, start by testing it with a small number of vehicles first. This trial run allows you to see how the system works in real-world conditions without making a big commitment upfront. You’ll get a better understanding of its features, learn how to navigate the platform, and identify any challenges before applying it to your entire fleet. This approach also gives you time to adjust settings, customize reports, and ensure that everything runs smoothly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity

Ronald K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2025
It is a highly customizable fleet management sol.
Likeliness to Recommend
What differentiates Geotab from other similar products?
Extensive third party integrations Scalability for any fleet size
What is your favorite aspect of this product?
Customization and deep data analytics
What do you dislike most about this product?
Customizable dashboards and reports
What recommendations would you give to someone considering this product?
Geotab shines with customization and analytics, so take the time to explore its full potential.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity