What is Experiture?
Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
93 Likeliness to Recommend
1
Since last award
100 Plan to Renew
95 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+100 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Experiture?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Marketing Management
Advanced Campaign Management
Community Marketing Management
Multi Channel Integration
Email Marketing Automation
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Mobile Marketing Management
Advanced Data Segmentation
Marketing Asset Management
Vendor Capability Ratings
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Breadth of Features
Ease of Customization
Ease of Implementation
Vendor Support
Ease of Data Integration
Experiture Reviews
Wareen I.
- Role: Human Resources
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2022
Great marketing tool
Likeliness to Recommend
What differentiates Experiture from other similar products?
With the Experiture Marketing Platform, users can design, implement, manage, and evaluate highly customized marketing campaigns across email, the web, mobile, social media, and more. Experiture's campaign building procedure is entirely graphical and user-friendly.
What is your favorite aspect of this product?
Experimentation gives us everything we need. They constantly want to assist us in launching our initiatives and provide top-notch support. Any queries we have will be addressed by their department, even if they are unrelated to the Experiment Platform. They are an excellent source of information and abilities that are useful to practically any business.
What do you dislike most about this product?
The primary advantages aren't available in the free edition of this marketing tool, and even with the premium upgrade, you don't quite get what you need. This is the one drawback. Additionally, the tool never chooses users who need to change the system's designated console.
What recommendations would you give to someone considering this product?
You can launch, automate, alternative, or put into practice the best marketing strategies with the help of the fantastic and faultless email marketing tool. Many people adore the way that this software operates. The software also improved the working process and sped up your reach.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jeremy P.
- Role: Industry Specific Role
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2022
Robust software but still needs some improvements.
Likeliness to Recommend
What differentiates Experiture from other similar products?
Experiture has the advanced marketing features and strength that other alternatives provide, which a marketing director expects, but it also has a user-friendly interface that is clear enough for a salesperson to utilize to create targeted, more specialized, and personalized campaigns. It also features a highly user-friendly UI.
What is your favorite aspect of this product?
Our marketing division makes use of the Experiture Marketing Platform. We use The Platform to distribute personalized URLs in customized email blasts and direct mail pieces. Our Ecommerce platform's data is captured and segmented by the Experiture Marketing Platform to assist us target the appropriate demographic. The Experiture team helped us access the data on our website that we were unable to access in order to address issues in our business.
What do you dislike most about this product?
The occasional hiccups in the website creation platform are what I struggle with the most as a marketer. We rely on themes that we can duplicate because we don't have a designer in-house. But occasionally it seems like things just break without warning. Every time this occurs, hiring independent developers becomes a hassle.
What recommendations would you give to someone considering this product?
This one will be very helpful to you because it has a number of intricate features and strategies that can improve product marketing. So, if you want to keep up with the changing ecology, install the latest Experiture version that includes the intelligent interface. This one should be tried out by both experienced market strategists and novices.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dinoho N.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
My Experience With Experiture
Likeliness to Recommend
What differentiates Experiture from other similar products?
With Experiture, it becomes easy for the business to created coordinated and personalized marketing campaigns using the data already available
What is your favorite aspect of this product?
I like that Experiture is capable of personalizing marketing campaigns The software is affordable and makes marketing easy
What do you dislike most about this product?
No major problems with Experiture
What recommendations would you give to someone considering this product?
I recommend Experiture as it makes marketing easy
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
