This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)

Canto

Canto Platform

Composite Score

8.4 /10

CX Score

8.6 /10

102 Reviews Write a Review

What is Canto Platform?

One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Canto Platform won the following awards in the Digital Asset Management category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Conflict Resolution

Latest Award, 2025

2 Top Rated Capabilities

2 Top Rated Features

2021

Canto Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Canto Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

Down 1
Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

Up 1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 91%
Negotiation and Contract:: 89%
Conflict Resolution:: 93%
Strategy & Innovation:: 89%
Service Experience:: 92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Canto Platform?

2% Negative

8% Neutral

90% Positive

Pros

Acts with Integrity
Reliable
Trustworthy
Respectful

Feature Ratings

Average 82

Digital Asset Findability

Digital Asset Sharing

Permissions and Access Right Management

Manage / Administration of Metadata

Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Vendor Support

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Canto Platform Reviews

Ellen B.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Lots to Love

Likeliness to Recommend

10 /10

What differentiates Canto Platform from other similar products?

Canto had better features and allows metadata to stay with the assets rather than the DAM if the need arose to leave Canto.

What is your favorite aspect of this product?

Canto has a great search function, making it easy to find assets even if they haven't been custom tagged.

What do you dislike most about this product?

It does take a while to set up and get all of the assets uploaded.

What recommendations would you give to someone considering this product?

Make sure that you allot time and energy toward the implementation process.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Unique Features

Role: Information Technology
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Nov 2021

Canto has been great for us.

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Thalia S.

Role: Sales Marketing
Industry: Agriculture
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2021

Easy to use and manage assets

Likeliness to Recommend

8 /10

What differentiates Canto Platform from other similar products?

The visual aspect and ability to easily share assets.

What is your favorite aspect of this product?

It is quick and easy when sharing assets with colleagues.

What do you dislike most about this product?

It takes a bit of time to learn how to use.

What recommendations would you give to someone considering this product?

Absolutely purchase this product especially if your company has a lot of assets.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

How We Deliver

Canto Platform

What is Canto Platform?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Canto Platform Ratings

87 Likeliness to Recommend

Down 1 Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

Up 1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Canto Platform?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Findability Capabilities of navigation and browsing

Digital Asset Sharing Ability to securely share the digital assets (or files)

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Manage / Administration of Metadata A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Cloud Offering Cloud compatibility (software and infrastructure).

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Intelligent Indexing AI driven capability to label & classify automatically

Content Capture Channels through which content is uploaded or classified.

Automation of Metadata Creation Asset metadata can be created using rules.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Canto Platform Reviews

Ellen B.

Lots to Love

Likeliness to Recommend

Pros

Canto has been great for us.

Likeliness to Recommend

Pros

Thalia S.

Easy to use and manage assets

Likeliness to Recommend

Pros

Most Popular Canto Platform Comparisons

Adobe Experience Manager

PhotoShelter for Brands

Brandfolder

Acquia DAM

Bynder DAM

Intelligencebank DAM

Title

Down 1
Since last award

Up 1
Since last award

Feature Ratings

Digital Asset Findability

Digital Asset Sharing

Permissions and Access Right Management

Manage / Administration of Metadata

Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Usability and Intuitiveness

Vendor Support

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization