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Campaign Monitor by Marigold Logo Award Winner Product Badge
Marigold

Campaign Monitor by Marigold

Composite Score
9.2 /10
CX Score
9.5 /10
Category
Campaign Monitor by Marigold
9.2 /10

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold is email marketing software with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. You'll design and send captivating messages with ease using Campaign Monitor by Marigold. Businesses around the world leverage our modern, uncomplicated workflows to send email and SMS campaigns that increase engagement and inspire audiences to take action.

Company Details


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Awards & Recognition

Campaign Monitor by Marigold won the following awards in the Email Marketing category

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Campaign Monitor by Marigold Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Campaign Monitor by Marigold.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Campaign Monitor by Marigold?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Feature Ratings

Average 88

Email Delivery

92

Basic Reporting and Analytics

89

Campaign Management

89

Sales Intelligence & Conversion Rates

88

Mobile Optimized

88

SPAM Compliance

88

Segmentation

88

Surveys and Polling

87

Email Templates

87

Dynamic Content

87

A/B Testing

87

Vendor Capability Ratings

Average 87

Ease of Implementation

89

Usability and Intuitiveness

88

Breadth of Features

88

Business Value Created

87

Vendor Support

87

Ease of IT Administration

87

Quality of Features

87

Ease of Data Integration

86

Ease of Customization

86

Availability and Quality of Training

85

Product Strategy and Rate of Improvement

84

Campaign Monitor by Marigold Reviews

Linet N.

  • Role: Operations
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Great comprehensive product

Likeliness to Recommend

10 /10

What differentiates Campaign Monitor by Marigold from other similar products?

Among the best product for it's automation capabilities

What is your favorite aspect of this product?

A fantastic tool for customer journey mapping

What do you dislike most about this product?

It can be a bit pricey

What recommendations would you give to someone considering this product?

Seamless integration with CRM tools

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Lindsay M.

  • Role: Finance
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

A great Email Marketing software

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

So, what differentiates it from others, is its focus on user demands and its designs. Those who want to make their campaigns more aesthetic and appealing, campaign monitors provide them with a customizable dashboard and intuitive editor. Moreover, its main focus on segmentation and personalization helps in targeting those, which would prove to be a game changer in raising the rate of engagement.

What is your favorite aspect of this product?

My favorite feature of Campaign Monitor is its email builder which is intuitive. This feature is very helpful for marketers having limited knowledge about coding. They can make very appealing emails with the help of this feature. This platform also provides a wide range of customizable templates that enable one to create beautiful and seamless branding and designing to make the emails look professional and attract more people towards campaigns.

What do you dislike most about this product?

Talking about its negative features which I don't want to see, not at all. It is impressively dealing with all those concerns coming in the way of an eye-catching campaign. I haven't come across any of its negative sides. It assists me at every step while generating my emails to make them more worthy. So no disliking from my side.

What recommendations would you give to someone considering this product?

It is highly recommended for all those who actually want attractive and engaging campaigns.

Pros

  • Helps Innovate
  • Inspires Innovation
  • Saves Time
  • Respectful

Fedor L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Superior leads can increase sales opportunities

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

We have found that using Campaign Monitor's customizable subscription forms has become an invaluable tool for creating personalized subscription forms that help us expand our lead database with ideal customer profiles showing a propensity to buy. We simplify subscriptions on our website and landing pages by using Campaign Monitor's embeddable form templates, which include pop-ups, slides, and banners. Our templates offer customizable form fields, incentives such as content upgrades, and behavioral targeting options to create versions that cater to customers' browsing habits.

What is your favorite aspect of this product?

Campaign Monitor's form capabilities are a game-changer for any marketing team seeking to capture more leads automatically across the buyer's journey. We confidently recommend them for generating and nurturing new contacts into viable opportunities at scale. For instance, a form that slides in when scrolling is triggered provides finance leads visiting pricing pages with an exclusive white paper. Similarly, a popup on product pages prompts engineers to subscribe for tech specs. The forms validate in real-time and store data directly into Campaign Monitor for instant access.

What do you dislike most about this product?

Although form creation may have some learning curves, Campaign Monitor simplifies the complexities of technically implementing, managing, and customizing high-converting forms. With tailored subscription forms actively bringing in quality leads 24/7, you can focus more energy on value-driving campaigns instead of lead generat

What recommendations would you give to someone considering this product?

By attaching subscriber segments and tags to the scenes, you can filter and export lead lists instantly based on criteria such as form variation, page visited, and requested content. This allows you to prioritize follow-ups for sales. Tracking form performance over time will even enable optimization, such as testing different titles or offers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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