What is Brevo?
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Inspires Innovation
- Reliable
- Enables Productivity
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Contact Database
Segmentation
Email Templates
Content Authoring
SPAM Compliance
Mobile Optimized
Auto-Responders
Sales Intelligence & Conversion Rates
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Breadth of Features
Vendor Support
Also Featured in...
Brevo Reviews
Laura D.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Dec 2025
Bravo to Brevo!
Likeliness to Recommend
What differentiates Brevo from other similar products?
Brevo is one of the top email marketing platforms for agencies and nonprofits. It allows you to customize your email marketing campaigns to your branding and mission, schedule email sends, do A/B testing, and view quality metrics to evaluate campaign performance.
What is your favorite aspect of this product?
I enjoy the fact that you can view a variety of email metrics to evaluate campaign performance to see which emails resonate with the target audience.
What do you dislike most about this product?
Customer Service is not as quick to respond when issues arise. Sometimes we have waited several days to receive a response.
What recommendations would you give to someone considering this product?
Definitely consider Brevo if you are a marketing agency or nonprofit looking to engage with your donor/email audiences.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Faisal n.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2025
Friendly, Reliable, Great for Multi-Channel Commu.
Likeliness to Recommend
What differentiates Brevo from other similar products?
The APIs are well documented, easy to integrate, and they don’t feel overcomplicated like some other marketing platforms I’ve tried. It’s also not just an email tool—it gives you SMS, WhatsApp, and even chat, so you can manage all customer communication from one place. That’s a huge advantage compared to tools that only focus on email.
What is your favorite aspect of this product?
For me, the API and transactional email service are the best parts. It’s reliable, scales nicely, and I don’t have to worry about deliverability issues. As someone building customer-facing apps, that’s exactly what I need.
What do you dislike most about this product?
The UI for campaign creation isn’t as smooth as some other tools
What recommendations would you give to someone considering this product?
If you’re technical, definitely explore their API early on it’s solid and easy to wire up.
Pros
- Altruistic
- Helps Innovate
- Reliable
- Performance Enhancing
Nazeeruddin S.
- Role: Information Technology
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted Jun 2025
seamless email marketing and data management
Likeliness to Recommend
What differentiates Brevo from other similar products?
its all-in-one approach, combining email marketing, SMS campaigns, automation, and CRM functionalities within a single platform. It stands out for its user-friendly interface, competitive pricing, and comprehensive feature set, including transactional emails and integrations with various platforms.
What is your favorite aspect of this product?
Brevo's favorite aspect is its user-friendly interface and affordability, making it accessible for businesses of all sizes. It also stands out for its multichannel marketing capabilities, including SMS and WhatsApp campaigns, which go beyond just email marketing. Additionally, some users appreciate its robust automation features and scalability.
What do you dislike most about this product?
occasional lack of detail in reporting and analytics. Found that the advanced features, especially in analytics and integrations, are limited compared to other platforms, especially for larger businesses with complex needs. Additionally, faced issues with account suspension and support response times.
What recommendations would you give to someone considering this product?
understand the customer's needs, offer relevant options, and build trust through clear communication and social proof. Focus on the product's benefits and value, address potential concerns, and provide excellent customer service to foster satisfaction and encourage repeat business.
Pros
- Enables Productivity
- Unique Features
- Respectful
- Over Delivered
