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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

97 Plan to Renew

92 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Includes Product Enhancements
  • Trustworthy
  • Transparent

Feature Ratings

Average 84

Email Delivery

92

Sales Intelligence & Conversion Rates

87

Contact Database

87

SPAM Compliance

86

Segmentation

86

Campaign Management

86

Basic Reporting and Analytics

86

Content Authoring

83

Mobile Optimized

82

Text Messaging

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

89

Ease of Implementation

85

Ease of IT Administration

85

Breadth of Features

84

Ease of Data Integration

83

Usability and Intuitiveness

83

Vendor Support

83

Availability and Quality of Training

83

Quality of Features

82

Product Strategy and Rate of Improvement

82

Ease of Customization

80

Brevo Reviews

Anastasia C.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

Sendinblue is an innovative product

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

SendinBlue is an integrated solution that allows you to continue your marketing campaigns in two ways - Traditional Email and SMS. Thus, you can collect email ids and mobile numbers from your users/readers, thus getting the most suitable marketing mix. Communication with your customers, sending newsletters and confirmation emails etc. You can use the marketing e-mail section for; whereas SMS will be very helpful in sending some confidential data like promotional SMS or One Time Password. So the blending of SMS with traditional email on SendinBlue makes sense enough.

What is your favorite aspect of this product?

You can create a link between your blog or site and SendinBlue account using the integration features offered by SendinBlue. By doing this, you can almost automate the process. For example, if you embed a subscription form from SendinBlue on your site, anyone who subscribes to your blog will automatically be added to their SendinBlue account contacts.

What do you dislike most about this product?

In a marketing campaign, it is inevitable to monitor your emails and SMS in a way that can optimize your marketing strategy to get maximum conversions. If you're using SendinBlue, keeping track of your marketing is an easy task. The best part about SendinBlue is that it offers real-time tracking for every mail or SMS you send through the platform. Several features help marketers analyze their email marketing efforts.

What recommendations would you give to someone considering this product?

In simple words, SendinBlue is an internet service that lets you send hundreds/thousands of emails with one click, instead of sending each email one at a time. Let's say your blog has a large number of subscribers and you want to offer them some kind of freebies or giveaways; In such cases, you can use the mailing list to send a mail of everything you want to share.

Pros

  • Reliable
  • Caring
  • Helps Innovate
  • Enables Productivity

Cons

  • Commodity Features

Gina C.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2021

Intuitive marketing automation platform

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

They have a free version with unlimited contacts Automation of repetitive tasks Previewing of campaigns to ensure proper formatting

What is your favorite aspect of this product?

The drag-and-drop functionality Easy to build signups forms

What do you dislike most about this product?

Images larger than 4 MB can't be embedded in emails

What recommendations would you give to someone considering this product?

It provides extensive set of email marketing options to help in lead generation and building relationships with your customers

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sophie B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

CRM tool and email marketing

Likeliness to Recommend

8 /10

What differentiates Brevo from other similar products?

They offer excellent flexibility and multiple formats, templates are perfect and easy to change or update for current events or sales, it is also very intuitive and I was able to use it with very little previous investigation on how it works, your analysis and campaign reports allowed us and I make quick and accurate decisions about our content and take measures to grow our audience, it is also very easy to create emails with the drag and drop function and be able to create and store templates it makes it even better, this software is ideal for the emails.

What is your favorite aspect of this product?

I loved that it is easy to use and I became a functional user in a few hours, they also have the necessary tools and offer ease of use for any business need, it also has an excellent price of good volume and quality because it offers very good benefits. for your business at a very honest and affordable cost, it is an easy app to build on your domain and connects people through emails and offers a large storage space to keep many contacts in the same place.

What do you dislike most about this product?

The only issue is the loading speed and overall responsiveness, going from the home page to editing a campaign draft takes a long time to load.

What recommendations would you give to someone considering this product?

I recommend this tool over other bulk mailing tools because it allows quick import of contacts with automatic bounce checking.

Pros

  • Continually Improving Product
  • Reliable
  • Caring
  • Fair

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