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Brandfolder Logo Award Winner Product Badge
Brandfolder Logo Award Winner Product Badge
Smartsheet

Brandfolder

Composite Score
8.1 /10
CX Score
8.4 /10
Category
Brandfolder
8.1 /10

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details


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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative
8% Neutral
92% Positive

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 84

Collaboration

88

Digital Asset Sharing

87

Cloud Offering

85

Automation of Metadata Creation

85

Digital Asset Findability

85

Content Capture

84

Permissions and Access Right Management

84

Workflow and Approval Management

83

Integration

82

Version Management

82

Intelligent Indexing

82

Vendor Capability Ratings

Average 83

Ease of Customization

86

Ease of Data Integration

85

Quality of Features

85

Business Value Created

84

Ease of IT Administration

83

Breadth of Features

83

Ease of Implementation

82

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

81

Vendor Support

79

Usability and Intuitiveness

78

Brandfolder Reviews

Marije D.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Simple, clear and attractive UI

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

We use Brandfolder, for all aspects of managing, storing, and delivering our digital assets. Our ability to safely manage and swiftly and readily access all of our videos, campaigns, photographs and other digital assets are greatly facilitated by its features. It surpasses other digital asset management systems in terms of search efficiency, use tracking, and labeling.

What is your favorite aspect of this product?

Brandfolder greatly improves our performance and progress. We are no different than any other corporation when it comes to the importance of managing digital assets. It includes useful capabilities, from file organization to archiving marketing materials, search and sharing options, and connectivity with other programs. We use Brandfolder because of this, and if I'm not mistaken, it has helped us keep our data secure and organized.

What do you dislike most about this product?

The labels that are automatically added need to be more adamant because they don't match the file we're storing and make it hard to find them. There isn't a really smooth approach to ensure that the photo credits are linked to the original photo files and although we use the platform to store a large amount of gathering images.

What recommendations would you give to someone considering this product?

Look no further if you want a product that is simple to use! Brandfolder is the optimal option for my wants because of its practical, clear design. I must use updated materials from a variety of companies that produce a variety of goods, and Brandfolder's straightforward UI provides what I want. When a new product's visual library appears on Brandfolder, I adore seeing it.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Caring

Peter P.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

An advanced and really helpful solution

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Our team and corporate collaborators have access to all of the material and files about our brand in a single location. Brandfolder is an excellent cloud-based digital asset management technology with great integration that can be used immediately without any training.

What is your favorite aspect of this product?

The main benefit of Brandfolder is that it offers consolidated storage for all of our brand digital assets and facilitates managing and sharing them across many platforms. We can quickly upload our digital assets by connecting Brandfolder with our CMS platform and other apps we use daily. Additionally, it enables the distribution and organization of resources. Additionally, Brandfolder provided the finest sandbox setting for us to truly get in and become acquainted with the platform.

What do you dislike most about this product?

I wish our customers could automatically receive updates when new products become available. Currently, I make an email to them once every three months, but I am always adding fresh content.

What recommendations would you give to someone considering this product?

Brandfolder conveniently provides brand cohesion with its clever built-in search facility, image auto-tagging, and graphical thumbnailing. This facilitates customer engagement for businesses and enhances their visual branding. And the Brandfolder sales representative was highly attentive and demonstrated a sincere desire for its user's success.

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Respectful

Jendrik H.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

One of the most dependable DAM systems

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

In fact, since the day we connected Brandfolder with our CMS, the entire flow and process of managing and sharing digital assets across many platforms has been sped up and simplified in our business. Shared files may be used in all of the programs and software that we use every day, both online and offline, and the permissions can be set, which is a really helpful feature.

What is your favorite aspect of this product?

It is the most advanced and one of the most dependable DAM systems on the market that offers an interesting, straightforward UI and more useful features. Using a single credible connection, all assets may be distributed across many platforms. As a result, integrating Brandfolder with other platforms is made simpler. We can now cleverly manage the whole content lifecycle of our marketing plan thanks to the connectivity between Brandfolder and Contentstack!

What do you dislike most about this product?

Sincerely, I can declare that Brandfolder does not have major cons for me. Little bugs are there, but they are negotiable. There are several features that our team feels we should have but which are missing. Although the Brandfolder team frequently releases new features and is very receptive to user feedback, one of our primary complaints has not yet been addressed, don't know why!

What recommendations would you give to someone considering this product?

Brandfolder is an effective DAM application for managing brands. Your globally scattered teams can quickly develop, publish, and distribute content. Large-scale marketing initiatives may now be carried out by cross-functional teams thanks to its connectivity with multiple third-party apps.

Pros

  • Helps Innovate
  • Enables Productivity
  • Effective Service
  • Inspires Innovation

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