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Brandfolder Logo Award Winner Product Badge
Brandfolder Logo Award Winner Product Badge
Smartsheet

Brandfolder

Composite Score
8.1 /10
CX Score
8.4 /10
Category
Brandfolder
8.1 /10

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details


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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative
8% Neutral
92% Positive

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 84

Collaboration

88

Digital Asset Sharing

87

Cloud Offering

85

Automation of Metadata Creation

85

Digital Asset Findability

85

Content Capture

84

Permissions and Access Right Management

84

Workflow and Approval Management

83

Integration

82

Version Management

82

Intelligent Indexing

82

Vendor Capability Ratings

Average 83

Ease of Customization

86

Ease of Data Integration

85

Quality of Features

85

Business Value Created

84

Ease of IT Administration

83

Breadth of Features

83

Ease of Implementation

82

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

81

Vendor Support

79

Usability and Intuitiveness

78

Brandfolder Reviews

Nilaby C.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Excellent DAM and data protection

Likeliness to Recommend

10 /10

What differentiates Brandfolder from other similar products?

When we first started using Brandfolder, our assets were scattered everywhere. Now, they're all in one location, and we've established naming guidelines to ensure consistency going forward. Moreover, we can restrict the extent to which end-users can modify these resources.

What is your favorite aspect of this product?

It works great for a complex enterprise with a wide range of content-related processes. Not a good choice if you don't value the ability to easily organize and alter your information. For a corporation with only a few individuals in each area, it probably wouldn't be the best option either.

What do you dislike most about this product?

Frankly, I can't think of much to argue against it. The program works just as it should, doing all of its intended tasks with ease. I realize that others might have something to add, but at this time I feel content and would prefer to not answer this topic.

What recommendations would you give to someone considering this product?

Brandfolder is able to assist with the administration of digital assets and identities for businesses of any size, including those that are small, medium, or even large (DAM). It's convenient and packed with features that will help you streamline your operations. It's simple to connect to other programs, and the full crew can get to the files.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Efficient Service

Wendy H.

  • Role: Finance
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Anyone seeking a DAM must consider

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

We are using Brandfolder to address the issue of having to email every office in the country whenever a corporate update has been made. All of our brand files are stored in Brandfolder, which has saved us time by preventing us from having to start from scratch each time we needed a marketing tool.

What is your favorite aspect of this product?

I adore the fact that we can access all of our many brands from a single dashboard when we go into Brandfolder. This makes using it quite simple. I adore being able to see all of the many image categories so that I can quickly browse through and get what I need, whether I'm looking for print or web content.

What do you dislike most about this product?

The labels that are automatically added need to be more adamant because they don't match the file we're saving and make it hard to find them. The size of the preview, if I were to add another thing, is a matter of preference rather than a technological issue.

What recommendations would you give to someone considering this product?

Users will find Brandfolder to be incredibly user-friendly and an excellent product to store all marketing documents. From posters, flyers, banner ads online, postcards for job postings, PowerPoint templates with the corporate logo, and videos. All of it is stored in Brandfolder, and we never have trouble getting to editable files when we need them.

Pros

  • Performance Enhancing
  • Effective Service
  • Inspires Innovation
  • Client Friendly Policies

James B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Marketing empowerment product

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

I have not used similar asset management platforms in the organization. This system has great and reliable features that operate effectively.

What is your favorite aspect of this product?

It links my team with the international merchants providing wide marketing space. It provides productive platform for sharing assets and other brands manufactured by company with interested customers.

What do you dislike most about this product?

I have not disliked anything from the performance of Brandfolder. The entire operation has been outstanding.

What recommendations would you give to someone considering this product?

I highly recommend this product to other companies for effective marketing and brand management. It has intuitive user interface and has enhanced faster Return on Investment.

Pros

  • Caring
  • Fair
  • Acts with Integrity
  • Includes Product Enhancements

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