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Brandfolder Logo Award Winner Product Badge
Brandfolder Logo Award Winner Product Badge
Smartsheet

Brandfolder

Composite Score
8.1 /10
CX Score
8.4 /10
Category
Brandfolder
8.1 /10

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details


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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative
8% Neutral
92% Positive

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 84

Collaboration

88

Digital Asset Sharing

87

Cloud Offering

85

Automation of Metadata Creation

85

Digital Asset Findability

85

Content Capture

84

Permissions and Access Right Management

84

Workflow and Approval Management

83

Integration

82

Version Management

82

Intelligent Indexing

82

Vendor Capability Ratings

Average 83

Ease of Customization

86

Ease of Data Integration

85

Quality of Features

85

Business Value Created

84

Ease of IT Administration

83

Breadth of Features

83

Ease of Implementation

82

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

81

Vendor Support

79

Usability and Intuitiveness

78

Brandfolder Reviews

Paulo S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Innovative Document Management Solution

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Brandfolder stands out because of the designed templates for each brand, since having a unique brand throughout different platforms is crucial. In terms of asset organization, the platform is superb, and they’ve included a search bar that updates in real time so that users spend little time searching for files. The sharing of the materials is very easy with the help of this system, and the distribution of the same can be done easily within the organization and to the outside world.

What is your favorite aspect of this product?

The strength of Brandfolder that can be identified is their simplicity and the ease of navigation on the website. It also goes hand in hand with most design tools, which imply seamless synchronization that enhances the process of moving from creation to storing.

What do you dislike most about this product?

Others may be pushed off by the fact that the application is lag and cannot be used when there is no internet connection. The initial setup may prove to be confusing, especially for a large organization that might have many branding materials.

What recommendations would you give to someone considering this product?

Brandfolder is now one of the most valuable assets in the marketing arsenal. The templates have been convenient for our brand, especially since they can be customized to fit all the available channels. The organizational prowess is there to make certain that this or that asset is not a problem to find. This barrier, though slightly intimidating at first, has been offset by the endless positives of the program in the long run. It has become easier to integrate with design software, but I believe it would be helpful if it could be used offline.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Jacob H.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

It is really a great solution for my company and I

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Still, in today’s market, it is crucial for such products like Brandfolder to stand out from the crowd and be more than just an ‘almost identical product’ to other goods, and one of the features that brings real value with Brandfolder is the fact that the service is tailored to the needs of each individual company. It is possible to add any anew folder, label, filter and this will help you to find any needed digital asset easily.

What is your favorite aspect of this product?

I find it easier to upload files to Brandfolder where they can then be accessed by the team and even outsiders. It taught us that we no longer have to scroll through emails or text messages looking for a file, all are compiled in one app.

What do you dislike most about this product?

As much as this is true, there is something that I do not like about Brandfolder and this is the fact that, file uploads may sometimes take a little long. Well, I would like to suggest for them to work on this on their subsequent updates in terms of this aspect.

What recommendations would you give to someone considering this product?

In general, I can suggest Brandfolder for any company that might face the need to implement the effective system of the digital asset management. Some of the benefits of this software include; It has an easy to use interface, can be customized and widely used for sharing files and for the reason above, can be recommended for use to enhance efficiency at your company.

Pros

  • Performance Enhancing
  • Trustworthy
  • Efficient Service
  • Inspires Innovation
  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Aug 2024

Amazing features and great UX/UI

Likeliness to Recommend

9 /10

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Unique Features

Cons

  • Less Efficient Service
  • Vendor Friendly Policies
  • Charges for Enhancements

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