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Bloomreach Engagement Logo
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Bloomreach Inc

Bloomreach Engagement

8.0 /10
Category
Bloomreach Engagement
8.0 /10

What is Bloomreach Engagement?

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

Company Details


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Awards & Recognition

Bloomreach Engagement won the following awards in the Marketing Automation - B2C category

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Bloomreach Engagement Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bloomreach Engagement.

87 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Engagement?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 86

Email Marketing Automation

93

Customer Journey Modelling

88

Marketing Master Data Management

88

Marketing Analytics

86

Marketing Asset Management

84

Social Media Marketing Management

83

SMS Marketing

83

Marketing Project Management

83

Mobile Marketing Management

79

Vendor Capability Ratings

Average 84

Ease of IT Administration

88

Breadth of Features

85

Availability and Quality of Training

85

Business Value Created

85

Ease of Data Integration

84

Ease of Implementation

83

Product Strategy and Rate of Improvement

83

Quality of Features

83

Vendor Support

83

Usability and Intuitiveness

82

Ease of Customization

80

Bloomreach Engagement Screenshots

Bloomreach Engagement Videos

Bloomreach Engagement Reviews

Amy F.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Great campaign reporting for marketers

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

After implementation it was easy to transfer our campaigns to this system step by step without any problems. The training materials are great and thorough.

What is your favorite aspect of this product?

It provides a visual builder which makes it easier to create email for people who are not good at HTML.

What do you dislike most about this product?

Some many times that the list search functionality in catalog items has glitches and doesn't work correctly.

What recommendations would you give to someone considering this product?

Perfectly fulfills our marketing automation requirements

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Information Technology
  • Industry: Insurance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Apr 2022

All around a terrific product, slightly pricey.

Likeliness to Recommend

8 /10

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Caring

Dominik P.

  • Role: Consultant
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

High-end product for delivering business results

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

Intuitive UI and wide options for customisation of every aspect of the product. With enough technical and HR capacity, the possibilities for marketing activities are almost endless.

What is your favorite aspect of this product?

Versatility and freedom in creating custom dashboard, segmentations, automations, recommendations and much more.

What do you dislike most about this product?

Its vast offer of features and options can be daunting for new users. There is definitely an onboarding and certification process needed in the beginning to be able to start creating value in Bloomreach. Without it, it can be hard to find the value in the product.

What recommendations would you give to someone considering this product?

Make sure that you have clear business goals in order to asses if Bloomreach is the right tool for your goals. It requires a financial and HR investment to use Bloomreach to its full potential, so make sure you have the need to go all in. If not, there are many lower-end products which are cheaper and you can test the waters with them.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Vendor's Interest First
  • Charges for Enhancements
  • Less Generous

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