What is Bloomreach Engagement?
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bloomreach Engagement?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Master Data Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
SMS Marketing
Marketing Project Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Business Value Created
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Usability and Intuitiveness
Ease of Customization
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Bloomreach Engagement Screenshots
Bloomreach Engagement Videos
Bloomreach Engagement | The Platform in Under Three Minutes
Bloomreach Engagement | Illustrating the Value of Bloomreach for Retailers
Bloomreach Engagement | Unlock the Power of Data-Driven Marketing With the Bloomreach + TikTok
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Performance overview
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Bloomreach Engagement Reviews
Amy F.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2022
Great campaign reporting for marketers
Likeliness to Recommend
What differentiates Bloomreach Engagement from other similar products?
After implementation it was easy to transfer our campaigns to this system step by step without any problems. The training materials are great and thorough.
What is your favorite aspect of this product?
It provides a visual builder which makes it easier to create email for people who are not good at HTML.
What do you dislike most about this product?
Some many times that the list search functionality in catalog items has glitches and doesn't work correctly.
What recommendations would you give to someone considering this product?
Perfectly fulfills our marketing automation requirements
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Information Technology
- Industry: Insurance
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2022
All around a terrific product, slightly pricey.
Likeliness to Recommend
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Caring
Dominik P.
- Role: Consultant
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2022
High-end product for delivering business results
Likeliness to Recommend
What differentiates Bloomreach Engagement from other similar products?
Intuitive UI and wide options for customisation of every aspect of the product. With enough technical and HR capacity, the possibilities for marketing activities are almost endless.
What is your favorite aspect of this product?
Versatility and freedom in creating custom dashboard, segmentations, automations, recommendations and much more.
What do you dislike most about this product?
Its vast offer of features and options can be daunting for new users. There is definitely an onboarding and certification process needed in the beginning to be able to start creating value in Bloomreach. Without it, it can be hard to find the value in the product.
What recommendations would you give to someone considering this product?
Make sure that you have clear business goals in order to asses if Bloomreach is the right tool for your goals. It requires a financial and HR investment to use Bloomreach to its full potential, so make sure you have the need to go all in. If not, there are many lower-end products which are cheaper and you can test the waters with them.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
- Charges for Enhancements
- Less Generous