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Bloomreach Engagement Logo
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Bloomreach Inc

Bloomreach Engagement

Composite Score
8.0 /10
CX Score
8.3 /10
Category
Bloomreach Engagement
8.0 /10

What is Bloomreach Engagement?

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

Company Details


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Awards & Recognition

Bloomreach Engagement won the following awards in the Marketing Automation - B2C category

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Bloomreach Engagement Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bloomreach Engagement.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Engagement?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 86

Email Marketing Automation

93

Customer Journey Modelling

88

Marketing Master Data Management

88

Marketing Analytics

86

Marketing Asset Management

84

Social Media Marketing Management

83

SMS Marketing

83

Marketing Project Management

83

Mobile Marketing Management

79

Vendor Capability Ratings

Average 84

Ease of IT Administration

88

Breadth of Features

85

Availability and Quality of Training

85

Business Value Created

85

Ease of Data Integration

84

Ease of Implementation

83

Product Strategy and Rate of Improvement

83

Quality of Features

83

Vendor Support

83

Usability and Intuitiveness

82

Ease of Customization

80

Bloomreach Engagement Screenshots

Bloomreach Engagement Videos

Bloomreach Engagement Reviews

Annette B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Comes with Exceptional Features

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

Bloomreach is a terrific tool that offers unlimited features and a lot of possible combinations as well as the capacity to analyze and visualize information across our entire organization. It was the only tool in the list of our tried marketing automation systems that had allowed us to achieve the dream of a unified customer view and seamless experience.

What is your favorite aspect of this product?

The seamless integration with so many apps and databases, browser plug-ins, desktop applications, and mobile platforms are all my favorite aspects. With this tool, we may now create sophisticated tailored marketing campaigns. For us, the growing range of interfaces with various marketing platforms is more than enough.

What do you dislike most about this product?

There is nothing I dislike about it, although it does have a steeper learning curve. I agree that each application has its own lexicon and menus, but I think I could make things easier by providing a plethora of tutorials and a wealth of info on the Internet about how it works and we make use of things better.

What recommendations would you give to someone considering this product?

Bloomreach is a fantastic place to work because it not only provides a marketing automation system but also makes your other tasks easier than ever before by providing numerous configurable options. Bloomreach offers a significant level of flexibility while remaining simple to utilize when designing many campaign scenarios.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Unique Features

Regina-Onica Y.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

A digital experience platform all in one.

Likeliness to Recommend

10 /10

What differentiates Bloomreach Engagement from other similar products?

It's a flexible and reliable eCommerce platform that allows us to create an omnichannel experience. The platform has a lot of features and is simple to use. This robust platform assists us in forecasting business outcomes, using advanced analytics, creating high-quality content, and maintaining security.

What is your favorite aspect of this product?

We can use data from our present product features to enhance Bloomreach's additional features and functioning capabilities. Business services aid in the refining and optimization of our site's search. I found it helpful since it's great for helping us achieve our business objectives, and it's straightforward to build highly focused, trigger-based automation with it.

What do you dislike most about this product?

Some of the more recent features have issues that must be resolved quickly as feasible. Some functionality, such as in-app messaging and catalogs, require updates. Two-way encryption is not supported; just one method is possible, which is more secure and takes up more resources.

What recommendations would you give to someone considering this product?

It was beneficial to me because it is good for supporting us in accomplishing our business objectives, and it is simple to construct highly focused, trigger-based automation using it. The first thing I admire about the system is how well-designed and appealing the entire design and structure are and how feature-rich and easy to maintain the system is.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Effective Service

Thomas D.

  • Role: Finance
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

It's a strong tool that also highly user-friendly

Likeliness to Recommend

8 /10

What differentiates Bloomreach Engagement from other similar products?

Customer service is fantastic and responds swiftly. The documentation is also really useful. It is not necessary for moderators or content providers to be highly skilled IT professionals. They can work with it after a brief training session.

What is your favorite aspect of this product?

Integration of various channels and methods to reach the appropriate clients at the appropriate time. If a user has a query, the support team is eager to assist. It also facilitates the shift from marketing to technologists and developers. The combination of webhooks and scenarios, in particular, is quite powerful, enabling us to connect to any API and process data programmatically.

What do you dislike most about this product?

High-level knowledge is required for reporting and analytics. There is very little documentation in the app about user onboarding, and there are always several ways to achieve the same thing. This means we'll need the expertise to figure out which path is better. Catalog imports can be slow at times, and they could be faster.

What recommendations would you give to someone considering this product?

Bloomreach is a robust platform with numerous useful features. Bloomreach can assist you with all aspects of the client lifecycle, including acquisition, care, and retention, as well as for analytics. Bloomreach's integrability and versatility are also beneficial to your current tech infrastructure. It was an excellent tool, and I recommend that you use it.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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