What is Bloomreach Engagement?
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bloomreach Engagement?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Master Data Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
SMS Marketing
Marketing Project Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Business Value Created
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Usability and Intuitiveness
Ease of Customization
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Bloomreach Engagement Screenshots
Bloomreach Engagement Videos
Bloomreach Engagement | The Platform in Under Three Minutes
Bloomreach Engagement | Illustrating the Value of Bloomreach for Retailers
Bloomreach Engagement | Unlock the Power of Data-Driven Marketing With the Bloomreach + TikTok
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Performance overview
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Bloomreach Engagement Reviews
Louis B.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Fabulous marketing automation option
Likeliness to Recommend
What differentiates Bloomreach Engagement from other similar products?
With the help of Bloomreach, the most well-liked marketing automation platform, we are now able to provide our clients with incredibly tailored and individualized customer journeys that appear to work in a magical way to improve customer engagement, brand loyalty, and ultimately our sales. It freed us up to focus on projects that demanded our full attention and produced greater revenue streams.
What is your favorite aspect of this product?
Its fantastic keyword research capabilities enable us to locate products rapidly. The ability to collaborate with retailers to make their products more meaningful and data-driven is made possible through collaboration features. Additionally, it helps make and oversee the whole experience across all media. Its most potent and beloved features are product discoverability via methods, establishing rules, and tailoring the product list to match corporate objectives.
What do you dislike most about this product?
Actually, I have very little knowledge of its shortcomings because, for the purposes for which I have used it, it has given me a seamless and faultless experience. The only thing I find problematic about it is reporting, but aside from that, everything has worked flawlessly for me. The modeling process has thus far taken a very long period and frequently fails.
What recommendations would you give to someone considering this product?
Combining the strength of consolidated customer and product information with the scale and pace of AI efficiency, Bloomreach enables revenue-driving digital commerce experiences that engage on any channel and across every trip. Many shops may be set up and maintained with ease. There is no need to spend money on setup or training.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Inspires Innovation
Claire T.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Integrated and best marketing automation platform
Likeliness to Recommend
What differentiates Bloomreach Engagement from other similar products?
We find Bloomreach to be quite helpful for fragmentation, assessment of our own data, and company-wide marketing performance optimization. Massive assistance with the majority of efforts, and the men are absolutely invaluable with their expert and kind demeanor.
What is your favorite aspect of this product?
By fusing the strength of consolidated customer and product information with the scale and pace of AI-optimization, Bloomreach offers that level of personalization. It is a highly advisable, salable, and trusted system. Its integration with email services is just incredible. And if it is combined intelligently, you will discover it to be more profitable and the ideal strategy for your company.
What do you dislike most about this product?
I'd want to see more powerful reporting options because statistics and reporting can occasionally be challenging. UI can be awkward at times, but if you want to make it useful for you, you must put in the effort to customize it, which can be difficult but is possible with the aid of your IT staff.
What recommendations would you give to someone considering this product?
Every business that wants to gather a lot of data, store it, analyze it, and develop content and campaigns using that data should use the Bloomreach platform. It is a flexible tool that gives you knowledge of every facet of your company. It enables you to get greater favor with your clients.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
William G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Useful marketing tool.
Likeliness to Recommend
What differentiates Bloomreach Engagement from other similar products?
At first, we mostly used simple methods like emails and SMS, but eventually we were able to add additional channels, unique website experiences, etc. We were able to design more successful campaigns using all of the current trends like automation, personalization, tracking, and being able to see how our customers are engaging with the company and take appropriate action with that information.
What is your favorite aspect of this product?
I sincerely appreciate the excellent support we receive, it is excellent when problems occur. I like it because we were able to put our most difficult scenarios into practice and find the answers to our queries. We currently use Bloomreach primarily for our email marketing, but we also combine it with other tools (SMS, Facebook Messages, and Google Ads Custom Audiences) to create automated multi-channel campaigns. The ability to produce everything in one place with one tool is the most important feature of Bloomreach.
What do you dislike most about this product?
On several events and aggregates at once, I occasionally need to put up more sophisticated segmentation. The ability to read the email you send to the client is one of the most elementary things. A novice user could find some of the more complicated functions a little bewildering.
What recommendations would you give to someone considering this product?
Bloomreach is the best option if you require a single platform to store all of your data and customers for usage in email marketing campaigns. I would pick Bloomreach once more for my business.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Efficient Service