Base CRM Customer Reviews 2025 | Customer Relationship Management

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Base CRM

Composite Score

5.2 /10

CX Score

4.6 /10

5 Reviews Write a Review

What is Base CRM?

Base is a next-gen sales productivity platform that helps sales teams sell more. It provides reps with powerful sales tools to close more deals faster and leaders with big-data insights and accurate sales forecasting.

Company Details

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Base CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

53 Likeliness to Recommend

12 Plan to Renew

23 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+59 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Base CRM?

0% Negative

54% Neutral

46% Positive

Pros

Helps Innovate
Performance Enhancing
Unique Features
Effective Service

Cons

Under Delivered
Less Generous
Less Productive

Feature Ratings

Average 80

Sales Management

Analytics and Reporting

Quote Contract and Proposal

Mobile

Lead Management

Account and Contact Management

Customer Service Management

Activity and Workflow Management

Collaboration

Telephony and Call Center Management

Marketing Management

Vendor Capability Ratings

Average 55

Availability and Quality of Training

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Ease of Implementation

Quality of Features

Business Value Created

Ease of Customization

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Base CRM Reviews

Anita S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Unbiased base CRM review.

Likeliness to Recommend

6 /10

What differentiates Base CRM from other similar products?

They have improved customer service relationships

What is your favorite aspect of this product?

Seamless integration with other apps

What do you dislike most about this product?

Lead management

What recommendations would you give to someone considering this product?

It's not my favorite product to consider especially for small scale businesses.

Pros

Performance Enhancing
Altruistic
Security Protects
Reliable

Cons

Slower Product Innovation
Less Inspiring
Under Delivered

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jul 2022

Great value and mobile app

Likeliness to Recommend

4 /10

Pros

Performance Enhancing
Enables Productivity
Unique Features
Effective Service

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Apr 2020

Decent but there's better offerings out there

Likeliness to Recommend

7 /10

Pros

Saves Time
Includes Product Enhancements
Trustworthy
Fair

Cons

Less Efficient Service
Less Productive
Vendor Friendly Policies

How We Deliver

Events

Base CRM

What is Base CRM?

Company Details

Need Assistance?

Base CRM Ratings

53 Likeliness to Recommend

12 Plan to Renew

23 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+59 Net Emotional Footprint

How much do users love Base CRM?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Activity and Workflow Management Text or code-based and visual workflow designers.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Base CRM Reviews

Anita S.

Unbiased base CRM review.

Likeliness to Recommend

Pros

Cons

Great value and mobile app

Likeliness to Recommend

Pros

Decent but there's better offerings out there

Likeliness to Recommend

Pros

Cons

Title

Feature Ratings

Sales Management

Analytics and Reporting

Quote Contract and Proposal

Mobile

Lead Management

Account and Contact Management

Customer Service Management

Activity and Workflow Management

Collaboration

Telephony and Call Center Management

Marketing Management

Vendor Capability Ratings

Availability and Quality of Training

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Ease of Implementation

Quality of Features

Business Value Created

Ease of Customization

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement