What is AppsFlyer?
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
95 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AppsFlyer?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Integrity
Marketing Analytics
Data Analysis and Survey Function
Device and Browser Analytics
Data Management
Mobile Functionality
Data Warehousing
API Framework
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Breadth of Features
Ease of Implementation
Vendor Support
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
AppsFlyer Reviews
Baptiste D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Oct 2022
Easy to use but sharp learning curve
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
Many features for analysis
What is your favorite aspect of this product?
Link creation to redirect to mobile app when needed
What do you dislike most about this product?
High learning curve, hard to understand what every feature is fod without proper training
What recommendations would you give to someone considering this product?
Make sure you have someone in charge of Appsflyer that is able to provide a decent training to your analytics team
Pros
- Respectful
- Fair
- Security Protects
- Reliable
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Oct 2022
Great Product!
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Oct 2022
Great product. Easy to use, but a bit pricey.
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
