What is AppsFlyer?
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
95 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AppsFlyer?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Integrity
Marketing Analytics
Data Analysis and Survey Function
Device and Browser Analytics
Data Management
Mobile Functionality
Data Warehousing
API Framework
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Breadth of Features
Ease of Implementation
Vendor Support
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
AppsFlyer Reviews
Ankit S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Good product and amazing support from team
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
The support from the team definitely differentiates them from the rest.
What is your favorite aspect of this product?
About the product, it's fairly exhaustive and easy to use. For MMPs there is no major differentiator in terms of product but the ease of integration and support is very comforting
What do you dislike most about this product?
Don't dislike any part of the product, just that it's heavy on cost side when it comes to cost per attribution model
What recommendations would you give to someone considering this product?
If you are planning to choose on DAU/MAU you can go for Appsflyer else can consider another MMP
Pros
- Reliable
- Caring
- Helps Innovate
- Continually Improving Product
Sam C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Optimizing advertising campaigns
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
AppsFlyer is the most comprehensive and user-friendly platform with powerful marketing tools. Despite the initial investment, it provides access to tools that can aid in expanding your business, and once you've done that, you can upgrade to even more powerful features for even greater success.
What is your favorite aspect of this product?
First and foremost, we'd like to stress the significance of AppsFlyer as a platform for tracking and analyzing our digital marketing campaigns; with its help, we've been able to monitor better and enhance the performance of our advertisements in real time. The many feature it provides, such as install attribution tracking, cohort analysis, and user retention analytics, are what I like best about it. Its dashboard is also user-friendly and intuitive, facilitating data analysis and decision-making. Also, AppsFlyer has excellent customer service; their representatives are always ready to answer questions and offer assistance when we encounter pr
What do you dislike most about this product?
The interface is not intuitive and requires knowledge of digital marketing analytics to use effectively. That is the only drawback I can think of to this system.
What recommendations would you give to someone considering this product?
It's a fantastic platform that has helped our business in many ways. It's given us insight into how our customers engage with our brand online and the efficacy of our various marketing efforts, allowing us to improve our efforts and allocate our resources more wisely. In addition, we can monitor new and returning customers' activity, which has informed our product and service management choices. We have improved the efficiency and effectiveness of our digital marketing strategy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Pablo R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Essential tool, but expensive.
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
Comprehensive Attribution: AppsFlyer's attribution technology provides granular insights into every user journey, from initial touchpoints to in-app events and beyond. It helps advertisers understand which channels, campaigns, and creatives are driving the most engagement and revenue. Data Accuracy and Privacy: AppsFlyer is known for its data accuracy and privacy. It ensures that user data is protected and complies with global privacy regulations like GDPR and CCPA. Additionally, its fraud protection features help prevent ad fraud and ensure that advertisers are only paying for legitimate installs and actions.
What is your favorite aspect of this product?
One of the key features of AppsFlyer is its ability to accurately attribute app installs and in-app events to specific marketing campaigns and channels, providing valuable insights into the effectiveness of different user acquisition strategies.
What do you dislike most about this product?
The price.
What recommendations would you give to someone considering this product?
I would recommend that you check the prices of AppsFlyer and Adjust. They are very similar tools.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Friendly Negotiation
- Vendor Friendly Policies
