AppsFlyer Customer Reviews 2026 | Product Analytics

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AppsFlyer

Composite Score

7.3 /10

CX Score

7.5 /10

39 Reviews Write a Review

What is AppsFlyer?

AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.

Company Details

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Awards & Recognition

AppsFlyer won the following awards in the Product Analytics category

Filter By

1 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2026

Service Experience

2025

0 Top Rated Capabilities

1 Top Rated Features

2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

AppsFlyer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AppsFlyer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AppsFlyer?

0% Negative

9% Neutral

91% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Efficient Service

Feature Ratings

Average 82

Conversion Analysis

Marketing Analytics

Analytics and Reporting

Data Integrity

Data Analysis and Survey Function

Device and Browser Analytics

Data Warehousing

API Framework

Data Management

Mobile Functionality

Audience Segmentation

Vendor Capability Ratings

Average 79

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Business Value Created

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

AppsFlyer Reviews

Marco C.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2022

Good set of features

Likeliness to Recommend

7 /10

What differentiates AppsFlyer from other similar products?

Price, privacy and app integration.

What is your favorite aspect of this product?

How fast they release updates

What do you dislike most about this product?

SDK is not one of the easiest to implement

What recommendations would you give to someone considering this product?

Find ways to not integrate the SDK directly.

Pros

Continually Improving Product
Friendly Negotiation
Helps Innovate
Performance Enhancing

Vsevolod Z.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Solid tool for reasonable price

Likeliness to Recommend

8 /10

What differentiates AppsFlyer from other similar products?

It had the biggest market share at time of purchasing

What is your favorite aspect of this product?

Quickly adapts to change of market

What do you dislike most about this product?

Lack of ability to customise interface(reports)

What recommendations would you give to someone considering this product?

Have a clear understanding of usecases and required features for your business and compare against available in AppsFlyer to see whether it fits.

Pros

Caring
Respectful
Client Friendly Policies
Transparent

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Oct 2022

Great product, sometimes confusing but useful data

Likeliness to Recommend

7 /10

Pros

Effective Service
Helps Innovate
Reliable
Performance Enhancing

Cons

Less Respectful

How We Deliver

Events

AppsFlyer

What is AppsFlyer?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

AppsFlyer Ratings

84 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

78 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love AppsFlyer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

AppsFlyer Reviews

Marco C.

Good set of features

Likeliness to Recommend

Pros

Vsevolod Z.

Solid tool for reasonable price

Likeliness to Recommend

Pros

Great product, sometimes confusing but useful data

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Conversion Analysis

Marketing Analytics

Analytics and Reporting

Data Integrity

Data Analysis and Survey Function

Device and Browser Analytics

Data Warehousing

API Framework

Data Management

Mobile Functionality

Audience Segmentation

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Business Value Created

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration