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NextRoll

AdRoll

Composite Score

7.6 /10

CX Score

7.7 /10

37 Reviews Write a Review

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details

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Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

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0 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2023 Data Quadrant Champion

2023

1 Top Rated Capabilities

2 Top Rated Features

2023

5 Top Rated Capabilities

7 Top Rated Features

2022

AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative

8% Neutral

92% Positive

Pros

Saves Time
Respectful
Transparent
Reliable

Feature Ratings

Average 87

Marketing Analytics

Marketing Operations Management

Social Media Marketing Management

Marketing Asset Management

Advanced Campaign Management

Marketing Workflow Management

Email Marketing Automation

Mobile Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Community Marketing Management

Vendor Capability Ratings

Average 80

Quality of Features

Ease of Data Integration

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Also Featured in...

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AdRoll Reviews

Gustavo M.

Role: Operations
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

easy to use

Likeliness to Recommend

7 /10

What differentiates AdRoll from other similar products?

price competitive

What is your favorite aspect of this product?

simple and easy to use

What do you dislike most about this product?

lack of features

What recommendations would you give to someone considering this product?

entry level DSP

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ralph Y.

Role: Sales Marketing
Industry: Biotechnology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2024

Fantastic alternative for Retargeting

Likeliness to Recommend

9 /10

What differentiates AdRoll from other similar products?

Ease of use software really. Plug and play and it just needs technical aspect of pixel implementation, target pages and audience segmentation.

What is your favorite aspect of this product?

Adroll setup and implementation

What do you dislike most about this product?

Sites servicing transparency

What recommendations would you give to someone considering this product?

If they are looking for an alternative software to use.

Pros

Reliable
Performance Enhancing
Enables Productivity
Saves Time

Richard P.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Easy to use remarketing solution

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

The results you get compared to remarketing directly through Google ads is much better. It's also easy to setup campaigns and you have someone on hand who will monitor shifts in your account performance

What is your favorite aspect of this product?

The support. Being able to meet semi-regularly with someone is reassuring. Also the discounts on offer based on volume are great

What do you dislike most about this product?

The time it takes to implement campaigns. You need to think what you need way ahead of time. For a recent campaign we wanted to get ads live with a dynamic carousel and it took Adroll a week to get live. By the time it did the campaign only had 1 day left

What recommendations would you give to someone considering this product?

If you want something that will manage itself and is out of the box then this is the solution for you. Just plan your campaigns way ahead of time

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

How We Deliver

Events

AdRoll

What is AdRoll?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Champion

AdRoll Ratings

85 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love AdRoll?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Ad Tech

AdRoll Reviews

Gustavo M.

easy to use

Likeliness to Recommend

Pros

Ralph Y.

Fantastic alternative for Retargeting

Likeliness to Recommend

Pros

Richard P.

Easy to use remarketing solution

Likeliness to Recommend

Pros

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1
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Feature Ratings

Marketing Analytics

Marketing Operations Management

Social Media Marketing Management

Marketing Asset Management

Advanced Campaign Management

Marketing Workflow Management

Email Marketing Automation

Mobile Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Community Marketing Management

Vendor Capability Ratings

Quality of Features

Ease of Data Integration

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Vendor Support