What is AdRoll?
AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
89 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AdRoll?
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Marketing Workflow Management
Marketing Asset Management
Advanced Campaign Management
Email Marketing Automation
Mobile Marketing Management
Multi Channel Integration
Advanced Data Segmentation
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Ease of Data Integration
Quality of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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AdRoll Reviews
Richard P.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jan 2024
Easy to use remarketing solution
Likeliness to Recommend
What differentiates AdRoll from other similar products?
The results you get compared to remarketing directly through Google ads is much better. It's also easy to setup campaigns and you have someone on hand who will monitor shifts in your account performance
What is your favorite aspect of this product?
The support. Being able to meet semi-regularly with someone is reassuring. Also the discounts on offer based on volume are great
What do you dislike most about this product?
The time it takes to implement campaigns. You need to think what you need way ahead of time. For a recent campaign we wanted to get ads live with a dynamic carousel and it took Adroll a week to get live. By the time it did the campaign only had 1 day left
What recommendations would you give to someone considering this product?
If you want something that will manage itself and is out of the box then this is the solution for you. Just plan your campaigns way ahead of time
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Ralph Y.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2024
Fantastic alternative for Retargeting
Likeliness to Recommend
What differentiates AdRoll from other similar products?
Ease of use software really. Plug and play and it just needs technical aspect of pixel implementation, target pages and audience segmentation.
What is your favorite aspect of this product?
Adroll setup and implementation
What do you dislike most about this product?
Sites servicing transparency
What recommendations would you give to someone considering this product?
If they are looking for an alternative software to use.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
Daniel C.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Mar 2023
Campaign setup is simple and straightforward
Likeliness to Recommend
What differentiates AdRoll from other similar products?
Adroll is functional and simple to operate. They have one of the best customer service/support teams available. They're always quick to respond and offer assistance whenever there's a problem.
What is your favorite aspect of this product?
The platform's onboarding process is simple. It didn't take long at all to get rolling. The user-friendliness, specifically how simple it is to manage campaigns and save files. The framework is flexible enough to accommodate individualized approaches without becoming unmanageable.
What do you dislike most about this product?
Adroll's video advertising capabilities. It would be great if advertisements could be shown in more places. There is a need for better attribution. Remarketing should allow for a variety of placement options.
What recommendations would you give to someone considering this product?
Display advertisements and ad retargeting. It's facilitating our further communication with potential customers. The intuitive design helps me get more done in less time. That has proven useful in helping me reach out to those who have abandoned their shopping carts.
Pros
- Enables Productivity
- Effective Service
- Helps Innovate
- Continually Improving Product
