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Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.7 /10

171 Reviews Write a Review

What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

Filter By

0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

Strategy and Innovation
Service Experience

2025

1 Top Rated Capabilities

0 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

Service Experience
Product Impact

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

94 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

1% Negative

3% Neutral

96% Positive

Pros

Enables Productivity
Continually Improving Product
Reliable
Inspires Innovation

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Analytics

Email Marketing Automation

Social Media Marketing Management

Marketing Asset Management

Marketing Workflow Management

Community Marketing Management

Marketing Operations Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Vendor Capability Ratings

Average 80

Business Value Created

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Adobe Experience Cloud Reviews

Kirsty F.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

Great for integrating with our CRM

Likeliness to Recommend

6 /10

What differentiates Adobe Experience Cloud from other similar products?

Ability to help organize visual elements

What is your favorite aspect of this product?

tagging tool

What do you dislike most about this product?

Could be more intuitive to create the right views for the users

What recommendations would you give to someone considering this product?

Once set up properly its a great tool!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Alex D.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

It's amazing to evaluate in-depth data

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

In-depth data provided allow taking better decisions to adjust the integral strategy It´s easy to escalate

What is your favorite aspect of this product?

Data Analytics

What do you dislike most about this product?

It is not affordable to small and medium businesses primarily by its costs.

What recommendations would you give to someone considering this product?

Is to use for the next step in your business, is not cheap, but is very effective

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Cons

Vendor's Interest First
Charges for Enhancements
Less Friendly Negotiation

Kevin A.

Role: Sales Marketing
Industry: Entertainment
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Easy enough with TONS of features.

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Since I'm a creative professional Adobe is really popular for what I already use so when I use the same kind of software and ecosystem that makes it so it's easier to implement in my business.

What is your favorite aspect of this product?

The ease of learning it and how to implement it to other platforms across my business.

What do you dislike most about this product?

The cost is a little high for my business and we've been looking at other methods that do the same exact result for almost half or even zero cost.

What recommendations would you give to someone considering this product?

I think that they still do a free trial or like a 14-day trial of this product and you should look at other competitors we use them mainly for social media management and stuff like that and then just kind of store files there's a lot of competitors in this space and it's easy to find others that might be better.

Pros

Over Delivered
Helps Innovate
Client Friendly Policies
Client's Interest First

How We Deliver

Events

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

85 Likeliness to Recommend

94 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Community Marketing Management Branded customer communities

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Kirsty F.

Great for integrating with our CRM

Likeliness to Recommend

Pros

Alex D.

It's amazing to evaluate in-depth data

Likeliness to Recommend

Pros

Cons

Kevin A.

Easy enough with TONS of features.

Likeliness to Recommend

Pros

Schedule Your Call

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Email Marketing Automation

Social Media Marketing Management

Marketing Asset Management

Marketing Workflow Management

Community Marketing Management

Marketing Operations Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support