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What is Adobe Experience Cloud?
Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
98 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Experience Cloud?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Analytics
Email Marketing Automation
Advanced Campaign Management
Social Media Marketing Management
Marketing Asset Management
Community Marketing Management
Marketing Operations Management
Marketing Workflow Management
Advanced Data Segmentation
Multi Channel Integration
Mobile Marketing Management
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Ease of IT Administration
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Vendor Support
Adobe Experience Cloud Reviews
Anupama K.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2020
Robust integrations and seamless workflows
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
It provides robust integrations and seamless workflows across content composition, marketing execution, and data for advanced client experience.
What is your favorite aspect of this product?
It helps different business challenges, from understanding client inclinations while utilizing a web based business site to reacting to a computerized showcasing effort, messages, or web-based social networking effort. Adobe Marketing Cloud gives a lot of various kinds of utilizations that can be coordinated to get a 360-degree perspective on your clients.
What do you dislike most about this product?
Adobe Marketing Cloud is genuinely costly contrasted with a portion of different tools out there. The expectation to learn and adapt with Adobe Marketing Cloud is genuinely steep. At the point when we welcome on new staff that will work straightforwardly with the tool, it can take a long time until they are up to speed.
What recommendations would you give to someone considering this product?
Adobe Marketing Cloud is fit well for huge associations with a need to make and comprehend end-to-end digital marketing content and campaigns. It is less suitable for small associations who might not have enough highlights and clients to oversee, since cost could be a test for small companies.
Pros
- Saves Time
- Helps Innovate
- Continually Improving Product
- Reliable
Kathryn I.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted May 2020
Great product. Easy to use, variety of features.
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
Organized suite of products and features unlike others.
What is your favorite aspect of this product?
Easy to use.
What do you dislike most about this product?
I actually love all the features.
What recommendations would you give to someone considering this product?
Do your research and make sure you ask input from not just leadership, but those on the team using this.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Sophia J.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2020
Amazing online marketing and email automation
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
Forms a solution team with all the adobe programs that other programs do not achieve, adobe campaing, adobe analytic etc that together achieve to optimize the productivity and efficiency in the work done, integrating these solutions you can satisfy the client needs in a sophisticated way, Search clients, and make a client portfolio online, send mass advertising, make beautiful advertising campaigns and send them through the cloud with amazon web services.
What is your favorite aspect of this product?
One of the characteristics that I like the most of this product are its tools to make an advertising a success, adobe is characterized by aspects of modifying the public, photos, documents, styles with the most vivid and expressive colors at the time, and the way the user wants, with this program you can complete your work with the automation of marketing in all its aspects.
What do you dislike most about this product?
Has a rather cumbersome learning curve that makes its functionality something that the user sometimes does not understand to take full advantage of it, besides not having enough ways to make learning fun and easy to handle.
What recommendations would you give to someone considering this product?
my recommendation is directed to those users who wish to take advantage of all the aspects of adobe, this is an excellent tool to be able to integrate its kindness, we cannot ignore the great potential that it has to carry out successful campaigns and that all can see our works in a clean and ordered way.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Efficient Service