This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

Filter By

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Dio (Dionisios) F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Adobe Marketo marketing automation specialist

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

This is marketing automation software. Marketing automation allows you to optimize, automate and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster. It's easy to get started with Marketo Engage and it will evolve with you. You can learn everything if you want, or just use the pieces that fit your needs.

What is your favorite aspect of this product?

It is being used throughout our Marketing department. Addresses the need to automate sales and marketing tasks on a daily basis. Mass email blasts for every event, webinar and sales promotions are done through Marketo. It is really convenient to use and is very efficient when it comes to automating manual tasks such as mass email blasts.

What do you dislike most about this product?

The only issue we have with Adobe Marketo Engage is that it can get a bit slow when editing emails. We have spoken to relevant people to resolve the issues. Steep comprehension curve, it takes real effort to study and understand the features to get the most out of them.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is great for supporting nurturing campaigns. I love how integrated the program is among all the applications we use. It makes multi-channel marketing seamless. It is used as a marketing automation platform and a centralized tool for most of our marketing activities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Inspires Innovation

Olga Z.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

The best marketing automation platform

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Very flexible!

What is your favorite aspect of this product?

Flexibility of building any flow i need

What do you dislike most about this product?

Complexity around landing pages

What recommendations would you give to someone considering this product?

Consider how complex your campaigns will be, Marketo can do it

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Tyler G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"The best marketing automation platform"

Likeliness to Recommend

7 /10

What differentiates Adobe Marketo Engage from other similar products?

Why I prefer adobe Marketo Marketing Automation above the competition: Yes, a Marketo customer service team is fantastic, and that's why we went with it instead of those other options. 2 Fantastic Reporting and Dashboard Functions: Yes, I went with this program because of its superior reporting capabilities and intuitive dashboard layout.

What is your favorite aspect of this product?

While its campaign management tool is impressive in its strength, mastering its intricacies does call for some training and experience. We found the performance insights and email insights to be simple to implement and interpret. Marketo may be used to record extensive data on leads and prospects, and it can also be put to use in very sophisticated reports.

What do you dislike most about this product?

It may not have the most cutting-edge UI design, but it gets the job done. Campaign processes might be hard to decipher if there are too many phases.

What recommendations would you give to someone considering this product?

I recommend the program because it is a great tool for automation marketing. It's also great for handling email .

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Saves Time

Most Popular Adobe Marketo Engage Comparisons