This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Adobe Systems

Adobe Marketo Engage

8.4 /10

72 Reviews Write a Review

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Average 83

Breadth of Features

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.7

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Translation missing: en.product_page.ratings.score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Translation missing: en.product_page.ratings.score 7.7

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Alessia A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Fantastic product

Likeliness to Recommend

5 /10

What differentiates Adobe Marketo Engage from other similar products?

allow amazing integration with Sales Tools like SF

What is your favorite aspect of this product?

email campaign management

What do you dislike most about this product?

no enough design template

What recommendations would you give to someone considering this product?

a very strong analytic background to use the program

Pros

Caring
Respectful
Friendly Negotiation
Security Protects

Charles M.

Role: Information Technology
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2023

We execute all our marketing projects with Marketo

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo is exceptional for B2B companies, healthcare services, finance companies, education and media. It may not be suitable for internet marketing. With the audience signup booster, it is easy to send our users personalized emails and get end customers.

What is your favorite aspect of this product?

Within Marketo, it is possible to make a calculation of the totality of the products that were related to a potential customer and then become customers. Other systems only credit the first campaign which lacks a complete marketing picture. Recently, Marketo has incorporated a new customer engagement booster that makes email nurturing very simple. No more fasting or fundraising requests. Send emails to the right person at the right time. With Marketo, it is possible to track the entire journey that potential customers make to customers, and also measure flow and velocity.

What do you dislike most about this product?

I have observed several individuals feeling overwhelmed and listless with Marketo, because the possibilities are limitless with respect to how it can be built to meet their company's requirements. It would be helpful to gain knowledge on how to increase the amount of traffic coming through SEO optimizations.

What recommendations would you give to someone considering this product?

When looking at marketing automations, consider whether you already have a list of names you want to distribute or whether you need to generate the list of names from scratch. That should give you a clue if you want to use a marketing automation machine like Marketo, or if you want to use an inbound marketing machine instead.

Pros

Reliable
Caring
Acts with Integrity
Client's Interest First

Revati B.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Easy to use, implement and scale

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

This is very easy to use, No coding involved

What is your favorite aspect of this product?

Saved smart list rules

What do you dislike most about this product?

discrepancies in different assets

What recommendations would you give to someone considering this product?

You can learn this quickly.

Pros

Continually Improving Product
Performance Enhancing
Unique Features
Client Friendly Policies

How We Deliver

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Text Messaging The capability to send messages by SMS in addition to email.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Alessia A.

Fantastic product

Likeliness to Recommend

Pros

Charles M.

We execute all our marketing projects with Marketo

Likeliness to Recommend

Pros

Revati B.

Easy to use, implement and scale

Likeliness to Recommend

Pros

Most Popular Adobe Marketo Engage Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Campaign Monitor by Marigold

Constant Contact

Adobe Campaign

Title

1
Since last award

Feature Ratings

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Breadth of Features

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness