This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Adobe Marketo Engage Logo
Adobe Marketo Engage Logo
Adobe Systems

Adobe Marketo Engage

Composite Score
8.4 /10
CX Score
8.7 /10
Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

Filter By

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Alex P.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

"Flexible, easy to use".

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Its immediate sales, marketing and CRM automation power, its unmatched lead management capabilities, its intelligent list segmentation, its AI campaigns and workflow, and its ability to personalize the customer experience make it a very reliable and well-performing platform.

What is your favorite aspect of this product?

What I like most about marketo engage is its simple and easy to use user interface, it allows importing and exporting data, as well as the creation of reports and statistics, its ease of creating landing pages, managing tags and sending mailings, it also allows planning and optimizing marketing campaigns and thus minimizing the time to perform operational tasks.

What do you dislike most about this product?

I am very annoyed by the constant failures with the email template creator, every time you want to perform the proper management registers startup errors, something that is usually very overwhelming, plus its cost is a bit high.

What recommendations would you give to someone considering this product?

There are many alternatives to choose from to achieve marketing automation but none as compact, efficient and robust as marketo engage, it is adaptable in small, medium and large companies, it is only familiarization with its use and then you will get absolute control, which represents amazing results for your organization and team work for that reason I recommend it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Armando G.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

"undoubtedly a powerful tool, easy to use".

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

It is a very complete marketing software, easy to use and very robust, it generates unique and personalized experiences that allow you to attract more customers, it presents a great diversity of campaigns, it adapts to small and large companies facilitating their growth and productivity, its wide range of functions and features for sales and marketing automation, its impressive efficiency, it is also compatible with many CRM tools, among others.

What is your favorite aspect of this product?

It turns marketing and sales into new digital trends, its process is more attractive to potential customers, generates more pleasant and personalized experiences regardless of the tastes of each customer, allows to analyze the impact generated in social networks, allows detailed monitoring of the process with the customer from start to finish, its community of users provides comprehensive and timely support, integrates very well with Microsoft Dynamics.

What do you dislike most about this product?

Its cost is a little high to acquire in comparison with other software, but this is compensated by the magnificent results obtained after its implementation, which would be of little importance.

What recommendations would you give to someone considering this product?

If your organization needs to reach more potential customers, reach a more global market and improve the agility of your business processes, as well as increase and promote your sales with new marketing strategies, Marketo engage is the ideal solution to help you lead your organization to success and improve your productivity 100%.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Alease H.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2021

Wonderful platform for all companies.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

The active community users of Marketo Engage is a great benefit of the platform. These flows help you make the most of your claim. Resources like MUGs and Incidents to help you get answers to your questions. This product has a lot of nice features, its engaging user interface is the best part of it.

What is your favorite aspect of this product?

It is amazing how much flexibility it offers to all divisions that is critical to business worlds. It is easy enough for learners and can handle highly complicated marketing programs for our larger and increasingly enabled modules. It provides the creation of effective editions on the platform to people who are not exactly technical specialists.

What do you dislike most about this product?

I am fascinated by how Marketo Engage has inspired us to grow and flourish as a marketing organization. The depth of the platform is what conquered us and has preserved us using this very pleasant product. I have no complaints about this tool, it is the best creating flows to preserve data, scoping changes in each field and task.

What recommendations would you give to someone considering this product?

Marketo Engage is the best platform, not only in the privileged procedure in your space, but also in the commerce, support and customer success teams. It's a huge support regimen that allows me to consistently perceive the flow of labor. This tool has helped us by doing excellent work with the community and online preparation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Adobe Marketo Engage Comparisons