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Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Michael L.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

The perfect MAP for SMB

Likeliness to Recommend

7 /10

What differentiates Adobe Marketo Engage from other similar products?

Highly productive in Email marketing, if you has a WCMS and CRM, they will work as all-in-one solution.

What is your favorite aspect of this product?

Incredibly mature architecture that is by design incredibly scalable and efficient. I've managed many smaller automation teams, and marketo allows us to do more with less.

What do you dislike most about this product?

Still not convinced the Adobe acquisition has been the most positive influence. There's definitely a larger business influence that we deal with nowadays. Yet I will say our account teams are every bit as attentive and responsive as they were before.

What recommendations would you give to someone considering this product?

Do your homework and compare options. If you have more complex business model, especially with multiple sales teams or business units competing for the same accounts, there may be better options. But then again maybe not...

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Caring

Jesus E.

  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

service with extraordinary performance.

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo Engage, part of the Adobe group, offers a cloud-based email marketing platform for businesses of all sizes to manage and monitor engaging customer relationships. This solution features integrated applications that provide a range of capabilities including marketing automation, social marketing, lead development, budget management, analytics, sales insight, and website customization. This software includes integrated solutions for the automation of social and digital marketing, streamlines marketing processes, offers more diversified campaigns, generates more leads.

What is your favorite aspect of this product?

Marketo has a solid visual architecture in its tiered and efficient graphical interface. Sufficient integration capacity with most devices and platforms currently available such as Salesforce. Robust API systems. Perfect tools for the design of reports and statistics of available and potential clients with which to design marketing campaigns.

What do you dislike most about this product?

The learning curve necessary to use the tools that Marketo offers are somewhat high, its interface is designed with the most expert user in mind, so it can be somewhat challenging and unfriendly to the most novice user. The Design Studio feature is complicated to handle. Marketo can be quite expensive to obtain.

What recommendations would you give to someone considering this product?

My team and I had excellent professional experience in managing Marketo for the optimal management of our capacities to develop our potential in turbulent virtual markets on a global scale. Nice logo in the form of windows that give the user the feeling of being able to see a good future for their company thanks to this software.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Leandro M.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

"Immediate success for your marketing".

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

The sales connet function that allows integration with Salesforce, calendars and Gmail, the ease to customize experiences on websites, its predictive content, A/B testing, improves business impact, its effectiveness in the execution of campaigns and content management, its different configuration options lead scoring and smart lists, its effectiveness to automate marketing, its support among many more.

What is your favorite aspect of this product?

Its flexibility for campaign management, its ease of use, its powerful tools and solutions for marketing automation, I really like that it integrates very well with Microsoft dynamics, salesforce and social networks, the breadth of features and customization functions.

What do you dislike most about this product?

Third party platforms must be used for the creation of websites and blogs as Marketo Engage does not have CMS capabilities, it only allows you to create landing pages.

What recommendations would you give to someone considering this product?

Attracting customers with advanced, accurate and personalized content, as well as automating your marketing and sales processes is a complex challenge for companies' commercial environments, this can be easily solved with the implementation of Marketo engage, thanks to its remarkable capabilities, it is fully customizable and provides all the necessary tools to drive demand campaigns, lead generation, multichannel and social marketing, etc., which will consequently attract more customers and give a productivity orientation to your company.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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