What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Sales Intelligence & Conversion Rates
SPAM Compliance
Campaign Management
Dynamic Content
A/B Testing
Content Authoring
Text Messaging
Auto-Responders
Contact Database
Vendor Capability Ratings
Breadth of Features
Product Strategy and Rate of Improvement
Business Value Created
Ease of Customization
Ease of IT Administration
Ease of Implementation
Quality of Features
Ease of Data Integration
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
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Adobe Marketo Engage Reviews
Violet C.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Aug 2021
Email marketing and document management product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
I have not come across similar powerful email marketing platform as Adobe Marketo Engage.
What is your favorite aspect of this product?
The platform enables our marketing team to send email campaigns to various customers contacts with our brand and services ads. It sends automated messages to our customers regularly on the progress of our products and service delivery processes.
What do you dislike most about this product?
I have not disliked anything to do with this marketing product.
What recommendations would you give to someone considering this product?
Adobe Marketo Engage is very powerful email marketing product that I totally recommend to any business enterprise.
Pros
- Effective Service
- Inspires Innovation
- Saves Time
- Client Friendly Policies
Angelina T.
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Aug 2021
Excellent marketing platform
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
My experience with this platform has been great since it is very powerful in email marketing.
What is your favorite aspect of this product?
It keeps customers contacts in secure and safe cloud for use during email campaigns. It captures customers attention and links them always by sending emails with advert information.
What do you dislike most about this product?
I have no dislike for this great platform.
What recommendations would you give to someone considering this product?
Adobe Marketo Engage is the best email marketing platform and I highly recommend to any company.
Pros
- Performance Enhancing
- Efficient Service
- Inspires Innovation
- Saves Time
Willian M.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2021
A fantastic tool for managing electronic marketing
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Its strength, performance, and efficiency in e-marketing and sales campaign automation, compatibility and ease of integration with various CRM tools, dashboards and reporting features are exceptional, and it offers a wide variety of templates to create an attractive landing page.
What is your favorite aspect of this product?
The marketing platform is fantastic; it is effective for creating e-marketing campaigns; it allows our sales staff to strengthen customer relationships and generate interactive content that can target any audience and help acquire additional sales. It integrates very well with Microsoft Dynamics CRM, one of the tools of daily use of the sales department, and also includes other equally excellent functions for establishing sales strategies, managing budgets and marketing on social networks. Marketo fosters innovation and helps our company create internal and operational efficiencies, and provides quality technical support.
What do you dislike most about this product?
The system must be configured through an API connection, which adds a degree of complexity to the process and can be exhausting and painful. Its interface is highly customizable, but can be confusing to use at first due to its approach, but once understood, it is a sure path to success.
What recommendations would you give to someone considering this product?
Marketo is a wholly functional and practical platform that includes numerous tools that enable sales representatives and marketing specialists to increase their expertise and productivity. It integrates with a variety of systems and provides a variety of training alternatives to aid in learning. It also enables you to manage your growth and get the most out of its utilisation while also guiding your operations to the next level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
