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Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Martha R.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Marketo Engage meets the objectives.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo Engage is a solution that adapts to the needs of users and your company, it is capable of the most basic functions of Marketing, thus being what the department may need to carry out Marketing automation.

What is your favorite aspect of this product?

It has a wide range of services that we clearly could not find in other platforms that were similar to this one, Marketo Engage shows how you manage our potential clients, it is customizable and it is designed to improve sales through its various functions.

What do you dislike most about this product?

We are happy with all the results that we have been able to achieve so far, in this process to visualize its functions in amplitus I can say that I have not found anything wrong with it, I really like its characteristics a lot.

What recommendations would you give to someone considering this product?

The marketing and sales department as a whole are happy with the results they obtain daily due to their good functions, they could not ask for better software, every company needs a platform of this level.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Vineet K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Expensive & ideal for large scale campaign.

Likeliness to Recommend

7 /10

What differentiates Adobe Marketo Engage from other similar products?

Product stability and scalability. Easy execution of large scale marketing campaign.

What is your favorite aspect of this product?

Product stability

What do you dislike most about this product?

Learning curve and not so intutive UI

What recommendations would you give to someone considering this product?

If you have a specialist to execute your large marketing campaigns, I would suggest you to go for it.

Pros

  • Trustworthy
  • Acts with Integrity
  • Transparent
  • Helps Innovate

Miao L.

  • Role: C-Level
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Fantastic Email Marketing Tools

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Easy to set up email campaigns and track everything you need.

What is your favorite aspect of this product?

Salesforce integration. We wouldn't be able to be so robust without it. Salesforce and Marketo are almost seamless together. It helps us send out alerts to our Sales team when new leads come in through our Marketo forms.

What do you dislike most about this product?

The interface needs some UX improvements, there are things which are not always intuitive. I still learn new ways of doing things, even if I've been using Marketo for the past 4 years constantly. Deleting assets can be difficult, multi select would be also a very needed feature.

What recommendations would you give to someone considering this product?

Be patience, it's worth the time. You will thank yourself later. When you're in doubt, you can always ask questions on Marketo Nation or contact the customer support, they are all very useful.

Pros

  • Trustworthy
  • Effective Service
  • Saves Time
  • Helps Innovate

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