This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Adobe Systems

Adobe Marketo Engage

Composite Score

8.4 /10

CX Score

8.7 /10

72 Reviews Write a Review

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.7

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Translation missing: en.product_page.ratings.score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Translation missing: en.product_page.ratings.score 7.8

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Martha R.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Marketo Engage meets the objectives.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo Engage is a solution that adapts to the needs of users and your company, it is capable of the most basic functions of Marketing, thus being what the department may need to carry out Marketing automation.

What is your favorite aspect of this product?

It has a wide range of services that we clearly could not find in other platforms that were similar to this one, Marketo Engage shows how you manage our potential clients, it is customizable and it is designed to improve sales through its various functions.

What do you dislike most about this product?

We are happy with all the results that we have been able to achieve so far, in this process to visualize its functions in amplitus I can say that I have not found anything wrong with it, I really like its characteristics a lot.

What recommendations would you give to someone considering this product?

The marketing and sales department as a whole are happy with the results they obtain daily due to their good functions, they could not ask for better software, every company needs a platform of this level.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Vineet K.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Expensive & ideal for large scale campaign.

Likeliness to Recommend

7 /10

What differentiates Adobe Marketo Engage from other similar products?

Product stability and scalability. Easy execution of large scale marketing campaign.

What is your favorite aspect of this product?

Product stability

What do you dislike most about this product?

Learning curve and not so intutive UI

What recommendations would you give to someone considering this product?

If you have a specialist to execute your large marketing campaigns, I would suggest you to go for it.

Pros

Trustworthy
Acts with Integrity
Transparent
Helps Innovate

Miao L.

Role: C-Level
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Fantastic Email Marketing Tools

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Easy to set up email campaigns and track everything you need.

What is your favorite aspect of this product?

Salesforce integration. We wouldn't be able to be so robust without it. Salesforce and Marketo are almost seamless together. It helps us send out alerts to our Sales team when new leads come in through our Marketo forms.

What do you dislike most about this product?

The interface needs some UX improvements, there are things which are not always intuitive. I still learn new ways of doing things, even if I've been using Marketo for the past 4 years constantly. Deleting assets can be difficult, multi select would be also a very needed feature.

What recommendations would you give to someone considering this product?

Be patience, it's worth the time. You will thank yourself later. When you're in doubt, you can always ask questions on Marketo Nation or contact the customer support, they are all very useful.

Pros

Trustworthy
Effective Service
Saves Time
Helps Innovate

How We Deliver

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Text Messaging The capability to send messages by SMS in addition to email.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Martha R.

Marketo Engage meets the objectives.

Likeliness to Recommend

Pros

Vineet K.

Expensive & ideal for large scale campaign.

Likeliness to Recommend

Pros

Miao L.

Fantastic Email Marketing Tools

Likeliness to Recommend

Pros

Most Popular Adobe Marketo Engage Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Campaign Monitor by Marigold

Adobe Campaign

Title

1
Since last award

Feature Ratings

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness