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Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Alex D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Amazing robotization framework!

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Draw-in is very appropriate for making an extremely captivating substance that you can impart to your crowd inside the framework. You can then utilize the framework to convey the substance through customized touchpoints the innovation Adobe brings. Adobe Marketo Engage highlights are great for creating a highly intuitive substance with which we can speak with our clients inside the stage. We may then use the stage to give the material, employing custom-made communications given by Adobe's advances. Marketo's UI is best for email advertising.

What is your favorite aspect of this product?

Adobe Marketo Connect with has at present been used to score possibilities before they began moving towards Salesforce. It demonstrates to simply be a rescuer of their action, and it fills in as a central spot. Just because of its benevolence, I would firmly recommend Adobe Marketo Lock-in. You can mechanize your computerized business, sync them with different frameworks, and help the rest of your business with planning or other basic logical exercises. Likewise, it offers a great many highlights to get to various measurements for your business needs.

What do you dislike most about this product?

I wish pulling reports across the workspaces were conceivable. Announcing for every locale should be possible independently however while attempting to gauge worldwide missions and endeavors at scale, it is additional tedious. Likewise, Marketo reveals that every day passes with a ton to be wanted. It is exceptionally restricted in what can be pulled, and when you do construct a report, it consumes a huge chunk of time to populate. Utilizing the income cycler to assemble email execution measurements is conceivable.

What recommendations would you give to someone considering this product?

Adobe Marketo Draw-in is appropriate for making predictable correspondence with the clients in the framework. Then you can convey content reliably and keep your clients connected through customized touch focuses utilizing the innovation. On the off chance that you can find a mission that functions admirably, you can likewise clone it which saves a ton of time. The framework is less fit as a completely utilitarian CRM. Combinations to CRM are accessible and seeing client ventures is more proper as indicated by me.

Pros

  • Trustworthy
  • Effective Service
  • Fair
  • Generous Negotitation

Julie A.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Adobe Marketo Engage, powerful tool!

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage help us to chase leads from channels to channels without spending too much time on the procedure. They allow us to perform email automation and personalization of our data and information. Using their automated workflows, we can do lead management and can update our lead information. We can perform integration with marketing, analytics and CRM platforms.

What is your favorite aspect of this product?

Adobe Marketo Engage help us to deliver winning and lead based marketing platform to our clients. They help us to deliver most relevant content in real time without any delay. They help us to engage coordination with our clients both online and in-person so we have complete information about our clients and customers. It is very adaptable to our company and our requirements.

What do you dislike most about this product?

Adobe Marketo Engage becomes slow and does not perform well when dealing with bulky files and large amount of data. There must be more area for adding customized email templates and there should be more area for sending more dynamic email templates which should be in form of different blocks.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage s best recommended for its simplicity. The email templates are best to use and they are easy to pull basic metrics.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Unique Features
  • Efficient Service
  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Apr 2022

Adobe Marketo Engage for powerful email marketing

Likeliness to Recommend

8 /10

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Caring

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