What is Adobe InDesign?
Adobe InDesign is the industry-leading layout and page design software for print and digital media. Create beautiful graphic designs with typography from the world’s top foundries and imagery from Adobe Stock. Quickly share content and feedback in PDF. Easily manage production with Adobe Experience Manager. InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe InDesign?
Pros
- Enables Productivity
- Performance Enhancing
- Reliable
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Layout Editing
Text Editing
Templates
Drag and Drop Design
Data Visualization
Graphics Editing
Collaboration
Asset Hub
Social Media Integration
Vendor Capability Ratings
Quality of Features
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Ease of IT Administration
Adobe InDesign Reviews
Tory R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2025
Adobe InDesign Makes Content Creation a Breeze
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
With InDesign, we can create flashy, professional content like never before. The templates are great and the features allow us to spruce or edit content quickly and effectively.
What is your favorite aspect of this product?
Its workflow is extremely robust in its object styles and characters - I've saved a copious amount of time on edits that are now as simple as a few clicks. Its integration with other Adobe programs is also a huge plus.
What do you dislike most about this product?
Sometimes pasting objects into InDesign and moving them into a specific location is much more difficult than it should be.
What recommendations would you give to someone considering this product?
Absolutely take advantage of all of the tutorials out there to fully be able to leverage the platform's features - otherwise I fear you'd be missing out.
Pros
- Continually Improving Product
- Client Friendly Policies
- Efficient Service
- Effective Service
Hanief D.
- Role: C-Level
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Nov 2025
Adobe the industry standard we love
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
Its the industry standard and most companies use them.
What is your favorite aspect of this product?
Create high quality brochures and documents
What do you dislike most about this product?
Functionality and template availability
What recommendations would you give to someone considering this product?
If u are in the desgn industry its essential.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Inspires Innovation
Damaris P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Nov 2025
Can Make Good Pieces, Hard to Be a Pro at Using It
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
I'm constantly astounded by the large lineup of options Adobe InDesign has for making deliverables. I feel like the quality of tools and options you have for curating your user experience and creating products is greater than most everything else in the market.
What is your favorite aspect of this product?
The many tutorials that Adobe has on hand were super helpful in making my way around this product. I love that Adobe seems to really have the user in mind while making products. That, and the customer support team was very helpful anytime I reached out for product guidance. It makes a product that's easy to be confused while using a little more manageable.
What do you dislike most about this product?
I dislike how visually cluttered everything is, especially for a design tool. Most every product on the market nowadays isn't focusing on just function, but also layout. But, I consistently feel like that's a weak point of Adobe's. They have phenomenal products (albeit slow and laggy at times), but I think they at times offer so many tools that it's difficcult to lay it out in a user-friendly way. Maybe more collapsable menus would help?
What recommendations would you give to someone considering this product?
Consider how much time you have to put into training per employee who is planning to use this tool. I'd say it took me 10+ hours to get comfortable navigating the many options for this tool, so it was worth it once I was familiar - but it's a big time investment for a larger company
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Unique Features