What is Adobe InDesign?
Adobe InDesign is the industry-leading layout and page design software for print and digital media. Create beautiful graphic designs with typography from the world’s top foundries and imagery from Adobe Stock. Quickly share content and feedback in PDF. Easily manage production with Adobe Experience Manager. InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe InDesign?
Pros
- Enables Productivity
- Performance Enhancing
- Reliable
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Layout Editing
Text Editing
Templates
Drag and Drop Design
Data Visualization
Graphics Editing
Collaboration
Asset Hub
Social Media Integration
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Ease of IT Administration
Adobe InDesign Reviews
Meet M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2024
The all in one tool for graphic designers.
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
It has some of the best templates in it. Also have so many tools for designing.
What is your favorite aspect of this product?
You can import any image swiftly. Also bg remover and other designing tools. Ui and layout editor are very good.
What do you dislike most about this product?
Not for beginners. You need some knowledge about designing to use this software more efficiently. Also pricing is bit high.
What recommendations would you give to someone considering this product?
Best layout editor and designer. You can design brouchers, flyers,etc.. from scratch and you can also use templates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sharon L.
- Role: Information Technology
- Industry: Healthcare
- Involvement: End User of Application
Submitted Dec 2025
Great Publishing Tool for Analysts and Creatives
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
Unlike other similar products, Adobe InDesign gives users absolute control over typography and master templates. For a BA, this means you can build a report where every header, page number, and margin is perfectly consistent across the entire document, regardless of how many times the content changes.
What is your favorite aspect of this product?
The paragraph and character Styles. Once you set these up, you can reformat an entire massive document efficiently. You can easily edit the style once.
What do you dislike most about this product?
Importing data from Excel or a JSON feed is still more manual than it should be for a professional tool. It'd great to see some improvement on that.
What recommendations would you give to someone considering this product?
If you only need quick social graphics or 2-page flyers, stick with Canva. I'd recommend to use Adobe InDesign when you have a project that needs to be repeated like a monthly report. The time you spend setting up the template once will save you many hours in the long run.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Effective Service
Tory R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2025
Adobe InDesign Makes Content Creation a Breeze
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
With InDesign, we can create flashy, professional content like never before. The templates are great and the features allow us to spruce or edit content quickly and effectively.
What is your favorite aspect of this product?
Its workflow is extremely robust in its object styles and characters - I've saved a copious amount of time on edits that are now as simple as a few clicks. Its integration with other Adobe programs is also a huge plus.
What do you dislike most about this product?
Sometimes pasting objects into InDesign and moving them into a specific location is much more difficult than it should be.
What recommendations would you give to someone considering this product?
Absolutely take advantage of all of the tutorials out there to fully be able to leverage the platform's features - otherwise I fear you'd be missing out.
Pros
- Continually Improving Product
- Client Friendly Policies
- Efficient Service
- Effective Service